Richa Sheth

About Richa Sheth

I\'m a storyteller, communicator, and content enthusiast on a mission to spark conversations and create captivating narratives. With a diverse background in print and digital media, I\'ve worn many hats throughout my career journey.Current Ventures: Editor at AkkarBakkar.com: Here, I\'m part of an incredible journey that began in 2014 when AkkarBakkar disrupted the narrative space with its unique platform for sharing stories and confessions. As the Editor, I help curate and craft user-generated content that entertains and ignites meaningful dialogues. Communications Manager at All Good Scents: I\'m a part of the team behind this remarkable D2C perfume brand, founded by the esteemed Master Perfumer Rajiv Sheth. Here, I\'m involved in shaping the brand\'s voice and creating experiences that resonate with perfume enthusiasts. Freelance Features Writer: My love for storytelling extends beyond my roles. I contribute to renowned digital publications like LiveMint Lounge, Verve India, DNA Pune, and others. I\'m passionate about writing about relationships, lifestyle, culture, and the intricate tapestry of human emotions. There\'s so much more to explore in this space, and I\'m excited for the journey ahead.Before my current roles, I honed my skills in offline print publishing, starting as a Junior Writer and eventually taking on responsibilities as an Editorial Coordinator managing five monthly publications.My transition to the digital realm saw me designing advertising campaigns, creating content, and strategizing creatively to connect brands with their audience. Becoming a Freelance Writer and Content Strategist allowed me to collaborate with various companies and individuals, each experience adding depth to my storytelling palette.I thrive on developing and implementing communication strategies, crafting compelling copy, managing social media platforms, and executing successful events. I\'m dedicated to staying current with the latest trends and techniques in my field, ensuring that I deliver exceptional results for my clients.Let\'s connect, collaborate, and embark on new storytelling adventures together. After all, every word has the power to shape perceptions, evoke emotions, and inspire change.

Experience

1. Brand Communications Manager

   All Good Scents Advisory Llp

   Jun 2021 — Present

   My responsibilities are towards leading the teams in continually enhancing our brand image; increasing brand awareness, and providing after-sales support through advertisements, media, point-of-sale, partnerships, and relationship marketing.I also create and implement long-term communication strategies, produce a yearly commercial calendar plan, and liaise with all internal teams for marketing, customer care, technical and other required ares. I am also the brand’s spokesperson for media relations. Formulating public relations strategies, selects and managing communications with external agencies, as well as developing media marketing strategies and other non-campaign activities are a part of my monthly goals. My role also requires me to provide strategic input and direction for the brand, developing style guides, templates, and other materials, developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand.

Education

• Foundation for Liberal and Management Education

  Bachelor of Arts, Bachelor of Arts, Literature and Diploma in Psychology

  2007 — 2011

• University of Exeter

  MA English Studies, English Language and Literature, General

  2012 — 2013

• MICA | The School of Ideas

  PG Certification in Digital Marketing and Communication, Digital Marketing and Communication

  2019 — 2020

Skills

• Editing
• Columnist
• Copywriting
• Creative Writer
• Corporate Communications
• Advertising
• Magazines
• Content Writing
• Blogging
• Feature Articles
• Copy Editing
• Creative Writing
• Editorial
• Book Reviews