Sheshadri Jayaram

About Sheshadri Jayaram

Programmatic campaign operations professional with 3 years of experience managing display and programmatic campaigns across agency environments. Work across campaign setup, trafficking, tag implementation, pacing, optimisation support, reporting, and financial reconciliation using platforms such as DV360, CM360, Google Ad Manager, Prisma, and Excel. Partner with media planners, account teams, finance teams, and operations stakeholders to launch campaigns accurately, maintain delivery against media plans, and resolve pacing or setup issues before they affect performance. Bring hands-on experience in campaign QA, placement mapping, billing alignment, reporting, and process documentation across high-volume campaign workflows.Career Highlights:Managed end-to-end campaign setup across programmatic and ad-serving platforms, covering flight dates, budgets, placements, insertion orders, creative uploads, and tagging to support timely campaign launches.Monitored campaign pacing and delivery trends, identifying over-delivery and under-delivery risks early and supporting corrective actions to keep campaigns aligned with budgets and KPI timelines.Generated campaign performance reports covering impressions, clicks, CTR, conversions, CPM, and spend, helping internal teams review campaign health and next-step actions.Supported campaign quality by conducting trafficking and tagging validation checks before launch, reducing setup issues and improving implementation accuracy.Coordinated with planners, account teams, and finance stakeholders to align campaign execution, reporting, and billing records across active campaigns.Trained new team members on campaign setup workflows, QA processes, and operational standards, helping improve consistency in delivery.

Experience

1. Senior Associate

   Annalect India

   Jul 2023 — Present · Bengaluru, IN

   Managed campaign setup in Prisma by creating campaigns, defining flight dates, allocating budgets, and generating insertion orders, helping teams launch campaigns in line with approved media plans and timelines.Executed creative trafficking and placement setup across ad servers by uploading assets, implementing tags, and mapping placements accurately, improving launch readiness across active campaigns.Conducted pre-launch QA checks across tags, creative specifications, placements, and setup inputs to identify errors early and reduce implementation gaps before campaign go-live.Monitored pacing, spend, and delivery trends across live campaigns, flagging over-delivery and under-delivery risks and supporting corrective actions to maintain budget alignment.Generated campaign delivery and performance reports covering impressions, clicks, spend, and pacing trends, giving media and account teams timely visibility into campaign progress.Worked with planners, account teams, and finance teams to align campaign setup with media plans and billing requirements, reducing discrepancies between campaign delivery and financial records.Performed financial actualisation and reconciliation in Prisma by validating supplier inputs and campaign spend, supporting accurate billing workflows and month-end closure.Maintained campaign documentation, QA checklists, and workflow records to improve process consistency and support audit readiness across trafficking and reporting activities.

Education

• University of Mysore

  Bachelor of Commerce - BCom, Business/Commerce, General

  2017 — 2020

• Sharada Vilas College, Krishnamurtypuram.

  Puc, Business/Commerce, General