Sherzod Esanov
Senior Associate | MBA | Omnichannel Marketing | Life Sciences
- Role
- Senior Associate at Axtria - Ingenious Insights
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sherzod Esanov
Armed with an MBA in Business Analytics from Lehigh University, I currently excel as a Senior Associate at Axtria - Ingenious Insights, where my core competencies include building omnichannel capabilities and structuring data models for a comprehensive customer view. My educational journey equipped me with analytical skills that I apply to create impactful business presentations and foster active listening within my team. In my role at Axtria, our team has successfully configured next-best-action use cases, enhancing both targeting strategies and sales representative experience. We\'ve also developed performance monitoring dashboards and employed GenAI technology, highlighting my adaptability and eagerness to leverage new tools for business advancement. Emphasizing collaboration, my contributions reflect a commitment to innovation aligned with organizational values, as I continuously seek to empower our team with insights that drive industry-leading solutions.
Experience
Senior Associate
Feb 2023 — Present · Berkeley Heights, NJ, US
Build Omnichannel Capability with data pipeline to improve consistent and harmonized messaging to Health care Professionals and improve sales of Drug.• Configured Next Best Action use cases for better targeting and Sales Rep Experience in CustomerIQ platform.• Created Market access alerts using IQVIA and MMIT datasets which provided timely information about • Build Performance monitoring Dashboard in AWS quicksight for Non-personal promotion Messaging for HealthCare professionals.• Structured data model for Omnichannel Data hub to provide 360 degree of customer at a low code environment for Business users.• Conducted Prompt Engineering trainings for Omnichannel team for wide use of GenAI technology
Education
Lehigh University
Master of Business Administration - MBA
2021 — 2022
Tashkent Financial Institute
Bachelor's degree
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