Sheryl Webb

WORK HISTORY

EDUCATION

SKILLS

ABOUT SHERYL WEBB

Product & Marketing Director | Trusted Client & Partner Relationship Builder | Dynamic Cross-Functional Team Leader | Revenue Generator Driving growth and establishing consumer loyalty through strategic campaigns.Email: s••••••@gmail.comFocused and dynamic marketing manager with extensive of experience delivering high-level marketing solutions, leading brand development, and maximizing revenue and gross profits. Continuously develops and implements communication and engagement strategies for key target audiences that build brand reputation and drive growth. Manages teams, projects, and strategic plans to maximize campaign impact. Analyzes and utilizes social media platforms to acquire and retain new customers. Directs client development activities, product launches, and brand promotion. Highly valued for ability to lead teams, optimize existing relationships and develop relationships with key influencers. Able to quickly achieve increased market share, leads, referrals, sales, usage rates, profit targets and enhanced shareholder value. Strong analytics: employs data analysis and continuous process improvement to increase efficiency, streamline operations and decrease overall expenses with minimal resources.Core Competencies:• Marketing & Communications• Digital Marketing Strategy• Social Media Marketing• Brand Development• Revenue Generation• Business Development• Data Analysis & Metrics Research• Business Process Improvement• Budget Management• P&L Accountability• Customer Relationship Management• AdvertisingRecent Accomplishments:• Increased company sales growth by 19%(+$14.1M) and +$4.5M incremental margin year over year. • Managed $149M gift card business at 30% margin that generated $40M EBITDA annually.• Produced $30.3M in incremental Leasing sales by marketing newly integrated online purchase capabilities.