Sheryl Vaughn
Data-driven marketing leader
- Role
- AVP, Marketing at LPL Financial
- Location
- Albuquerque, NM, US
- LinkedIn followers
- 500 followers
About Sheryl Vaughn
Data-driven marketing communications leader with deep experience in acquisition, customer…
Experience
AVP, Marketing
Jun 2022 — Present · Fort Mill, SC, US
Lead growth marketing strategy, execution, and optimization for a leading independent broker-dealer. Manage the full campaign lifecycle, design, execution, and performance reporting, across email, direct mail, web, mobile, and social media to fuel sales pipeline growth.• Spearhead integrated campaigns that drive engagement, nurture conversion, and generate leads and revenue.• Collaborate with product, legal, compliance, data, and analytics teams to ensure alignment, streamline approvals, and enhance reporting processes.• Align marketing strategies with sales opportunities to build a predictable pipeline and enable teams to exceed business goals.• Expand campaign testing frameworks across targeting, messaging, and channel mix, improving efficiency and customer experience.• Deliver executive-level reporting on engagement, conversion, ROI, and KPIs to influence marketing investments and strategic priorities.• Launched new service activation campaigns that increased adoption and revenue for core offerings.
Education
Master in Residential Marketing (MIRM)
Top-level achievement for professionals in new home marketing
University of New Orleans
MBA
Lafayette College
BA
Skills
- Crm
- Integrated Marketing
- Market Planning
- Web Marketing
- Management
- Direct Marketing
- Brand Development
- Segmentation
- Social Media
- Public Relations
- Marketing
- Business Development
- Press Releases
- Marketing Communications
- Online Marketing
- SEO
- Sales
- Lead Generation
- Social Media Marketing
- Marketing Management
- Brand Management
- Budgets
- Direct Mail
- Email Marketing
- Marketing Strategy
- Competitive Analysis
- Project Planning
- Market Research
- Strategic Planning
- Advertising
- Analysis
- Proposal Writing
- Strategy
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