Sheryl Rhoades
Learning Design & Brand Design Strategist @The Instructional Design Company
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WORK HISTORY
Learning Design & Brand Design Strategist @The Instructional Design Company
Henderson, NV, US
As the Learning Design and Brand Design Strategist for Instructional Design Company, I lead both the instructional design initiatives and the creative strategy behind our brand and client projects. I’ve spearheaded a complete rebrand for the company, transforming outdated materials into modern assets, and I also provide high-level design support for our clients to ensure their brands shine.Key Responsibilities & Achievements:Complete Company Rebrand: Revamping all marketing collateral, including the masterclass landing page, webinar decks, and digital assets, ensuring a consistent, professional, and compelling brand image.Instructional Design Leadership: Designing and developing instructional materials for eLearning and live training, applying cutting-edge methodologies to enhance learner engagement and retention.Marketing and Sales Support: Developing and executing marketing campaigns, lead generation strategies, and sales funnels that drive measurable growth, increasing audience engagement and client acquisition.Operations & LMS Management: Implementing and managing our Learning Management System (LMS), optimizing the user experience for both learners and administrators. Overseeing day-to-day operations, ensuring seamless execution of events and programs.Website Development & Graphic Design: Modernizing the company’s website to align with contemporary design standards and improving functionality. Creating visually striking, on-brand graphic materials for marketing and training purposes.Community Management & Event Coordination: Fostering an engaged learning community by managing forums and social channels, and coordinating impactful events and webinars that position us as leaders in the instructional design space.In this hybrid role, I combine strategic design thinking with instructional innovation, ensuring both our internal brand and client projects stand out in a competitive landscape while driving business growth and learner success.
EDUCATION
International Academy of Design and Technology
Bachelor
ABOUT SHERYL RHOADES
Sheryl Rhoades, a dedicated brand strategist, is renowned for her visionary approach and impeccable eye for detail. As the driving force behind her brand, she specializes in transforming company visions into visually captivating designs that resonate with diverse audiences.In addition to her brand work, Sheryl serves as a dynamic instructor, empowering individuals through engaging workshop sessions. She mentors students in mastering impactful presentations and shares her expertise in design principles through in-person sessions on crafting attention-grabbing visuals.Committed to excellence, Sheryl thrives in fast-paced environments, leading successful projects such as complete brand transformations, new business start-ups, and impactful social media campaigns. Her collaborative approach, dedication to quality, and efficient project management skills have cultivated long-term client relationships and fueled referral-based business growth.Driven by a pursuit of innovation, Sheryl\'s creative mindset ensures top-notch design solutions and drives innovation in every project she undertakes. Connect with me on LinkedIn and start a conversation.
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