Sheryl Marlatt
Legal Compliance | Marketing Communications, New Media
- Role
- Legal Compliance Manager at MRM
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Sheryl Marlatt
With over 10 years of experience in the advertising industry, I am a seasoned…
Experience
Legal Compliance Manager
Jun 2019 — Present · Birmingham, MI, US
Collaborate on creative process to champion the best possible creative while adhering to legal guidelines and brand governance.Analyze potential risks and make recommendations to senior management.Collaborate with product information managers to ensure proper backup for claims substantiation.Ensure releases for use of all names, likenesses, testimonials, locations, etc.Conduct research on trademarks and intellectual property rights.Work with art producer and creative technologist to verify image usage rights.Ensure compliance with documented claims, disclaimers, affidavits and substantiation.Manage trademark searches.Manage staff, develop training programs and conduct training sessions for agency.Lead the upgrade and improved functionality of in-house disclaimer database.
Education
University of Michigan
B.A.
Skills
- Integrated Marketing
- Television
- Interactive Marketing
- Advertising
- Direct Marketing
- Relationship Marketing
- Online Advertising
- Account Management
- Project Management
- Digital Marketing
- Digital Strategy
- Direct Mail
- Marketing
- Crm
- Leadership
- Management
- Mobile Marketing
- Creative Direction
- Email Marketing
- Interactive Advertising
- Digital Media
- Marketing Communications
- Creative Strategy
- Brand Development
- New Media
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