Shertmann Falchuk

About Shertmann Falchuk

I am a seasoned global business executive with 23+ years of experience driving digital transformation, revenue acceleration, and operational excellence across various verticals including healthcare, insurance, telecommunications, media, finance, travel, and eCommerce. Over the course of my career, I have delivered more than $10B in incremental ARR growth by turning vision into execution and execution into scale.I thrive in fast-growth environments where business models are being reshaped by technology, AI, and data-driven decisioning. My leadership track record spans venture-backed startups, global eCommerce enterprises, and enterprise turnarounds, where I have architected and executed sustainable strategies that unlock performance, optimize financial outcomes, and elevate customer experience.My professional expertise includes:• Executive leadership with proven results in North America, Latin America, and Asia, building high-performing teams, creative business solutions and global market strategies.• Global eCommerce business: commerce platforms, merchandising, cross-border fulfillment, and international payment solutions• Digital marketing & organic growth engines: Digital Media, Ad Tech, SEO, LLM content optimization, Ad Tech, social media, and programmatic cross-channel ad-serving platforms• AI-based applications, advanced analytics & data science for smarter operations and predictive business growth• Business transformation, revenue management & performance scaling across digital-first channels in traditional long-standing verticals.At my core, I bring a visionary yet pragmatic business innovation approach: bold enough to disrupt, disciplined enough to deliver at scale. I believe in building always-on digital platforms that generate superior customer engagement, operational efficiency, disruptive growth and financial resilience.

Experience

1. Global Chief Growth Officer

   Spot Pet Insurance

   Apr 2024 — Present · Miami, FL, US

Education

• University of Miami Herbert Business School

  Executive MBA, Global Strategy, Finance, Operations Management, Innovation and Entrepreneurship

• Florida International University

  Bachelor of Science - BS, Management Information Systems

  1998 — 2002

Skills

• E-Commerce
• Sem
• Digital Marketing
• Web Analytics
• SEO
• Email Marketing
• Marketing Strategy
• Online Marketing
• Affiliate Marketing
• Google Analytics
• Social Media Marketing
• Web Marketing
• Start-Ups
• Search Engine Marketing (Sem)
• Interactive Marketing
• Social Media
• Entrepreneurship
• Analytics
• Project Management
• Digital Strategy
• Customer Acquisition
• Digital Media
• Lead Generation
• Search Engine Optimization (SEO)
• Organic Search
• Web Project Management
• Link Building
• E-Commerce Optimization
• Viral Marketing
• A/B Testing
• Agile Project Management
• E-Commerce SEO
• Strategic Consulting
• Cross Functional Team Building
• SEO Audits
• Early-Stage Startups
• Startup Marketing
• Email Strategy
• Agile & Waterfall Methodologies
• Management