Sherry Ye

About Sherry Ye

A seasoned Marketing professional with extensive experience in Online Analytics and Optimization, Product Marketing, Business Development, Brand and Launch Marketing, as well as Customer Marketing in both US and Asia markets. Proven success in bringing profitable technology and consumer products to market. Bilingual in Mandarin Chinese and English.Specialties: Product Marketing & Management; Business Development; Branding; Market Research; Competitive Analysis; Deal Negotiation; Online Analytics/Optimization; Customer Experience.

Experience

1. Sr Product Line Manager

   Dell Technologies

   Sep 2013 — Present · Round Rock, TX, US

   Manage North America\'s 2-in-1 Convertible and Detachable line of business, focusing on strategy, planning, bringing products to market and business management. Responsibilities include identifying market requirements and opportunities, defining roadmap and offers, developing business case and contract books (including core products and ecosystem), as well as driving go-to-market and sales enablement efforts across segments (direct and channel).

Education

• UC Irvine

  MBA, Marketing, IT

  1999 — 2001

• Tongji University

  Bachelor of Engineering, Management Information System

Skills

• Leadership
• Market Research
• Marketing
• Pricing
• Enterprise Software
• Program Management
• Management
• Demand Generation
• Sales
• Strategic Planning
• Competitive Analysis
• Business Development
• Multi-Channel Marketing
• Analytics
• Channel
• Business Alliances
• Business Intelligence
• Go-to-Market Strategy
• Web Analytics
• Product Management
• Strategy
• E-Commerce
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Marketing
• New Business Development
• Strategic Partnerships