Sherry Mah

About Sherry Mah

Marketing leader with extensive experience in large scale marketing automation and operations, web experience, analytics, demand generation, CRM management, SEO/SEM/SMM, and sales enablement- People manager with a track record of hiring, developing, and retaining diverse marketing talents- Highly proficient in Marketing Automation (Marketo, Pardot, Hubspot), CRM (SFDC), Adobe CQ, Adobe Target, HTML, CSS, SQL, Tableau, WordPress, Omniture, GA and Adobe Creative Suite.

Experience

1. Growth Marketing Lead, Web Experiences, Google Workspace

   Google

   Mar 2022 — Present · Kirkland, WA, US

   Lead a high-performing team of growth and SEO managers, and 30+ cross-functional contractors (Engineering, UX, Ops, Analytics) to build world-class web experiences for Google Workspace—Google’s largest marketing ecosystem, driving 500M monthly traffic and significant self-serve and sales-assisted growth. Own the team\'s strategic roadmap, executive alignment, and multi-million dollar budget.• Launched the award-winning “50 States 50 Stories” website for 2025 Super Bowl Google Workspace with Gemini campaign and scaled to UK and Brazil markets. Won 10 platinum and 9 gold VEGA awards for best-in-class Web Design & UX/UI, human-centric content, and best use of technology. It’s featured in media outlets including AdWeek, AdWeek, AdAge, USA Today, etc.• Lead the experimentation program delivering 40+ a/b tests yearly driving $20M incremental ARR. Build tailored Critical User Journeys (CUJs) connecting paid ads, web, signup, onboarding, and adoption. Lead digital strategy for flagship marketing moments including Google I/O, Google Cloud Next, Super Bowl, Gemini at Work events, Mark Cuban + Gemini campaign, etc.• Own web experiences for Gemini for business segments (e.g. Gemini Enterprise, Google Workspace with Gemini) landing compelling AI storytelling and driving Gemini adoption. Launched 30+ dedicated AI hub and spoke pages, integrated Gemini/AI into 50+ core web journeys, reaching 2.3B annual visitors.• Unified 9 disconnected marketing sites under the Google Workspace domain, unlocking 450M in incremental monthly traffic and $8M+ annual revenue by solving SEO competition, streamlining user journeys, and transferring brand equity from apps billions of users love (e.g, Gmail, Drive, Docs) to the Workspace brand.• Modernized the Workspace web infrastructure by completing the 2-year migration of 7,700-page to a modern CMS, achieving 50% faster launches and a 13% boost in accessibility scores. Rolled out self-serve content publishing, 4X content velocity.

Education

• University of Southern California

  Master's Degree, Communication Management, Specialized in Marketing

  2009 — 2011

• Wuhan University

  Bachelor of Arts (B.A.), Journalism

  2005 — 2009

• University of Southern California

  Master's degree, Communication and Media Studies

Skills

• Indesign
• Search Engine Optimization (SEO)
• Research
• Salesforce.com
• Press Releases
• Corporate Communications
• Html
• Lead Generation
• SEO
• Crm
• Online Marketing
• Marketo
• Marketing Automation
• Advertising
• Email Marketing
• Microsoft Office
• Public Relations
• Media Relations
• Marketing Research
• Adobe Creative Suite
• Omniture
• Tableau
• Social Media
• Powerpoint
• Marketing Strategy
• Event Planning