Sherry W.
Product Designer I Real Estate | Finance | Healthtech | Former E-commerce Specialist
- Role
- Product Designer at Reframe
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Sherry W.
I have 3 years of experience shipping B2C and B2B AI-powered products, specializing in…
Experience
Product Designer
Aug 2022 — Present · Atlanta, GA, US
Sole product designer overseeing the end-to-end experience of Reframe’s consumer-facing iOS apps, including Reframe, Reframe Mind, and Reframe Habit.• Identified usability issues in the existing app and redesigned the interface for enhanced intuitiveness and user-friendliness, resulting in a 50% increase in user engagement.• Conducted user research and A/B testing to optimize the onboarding process, leading to a 17% increase in trial conversion rates.• Collaborated with product managers, engineers, and internal stakeholders to develop a group challenge feature, contributing to a 20% increase in user retention for participants.• Design the Minimum Viable Product (MVP) for an AI-powered habit formation app, incorporating six key features within an accelerated two-week sprint while strictly adhering to user-centered design principles.
Education
California College of the Arts
Master's degree, Human Computer Interaction
Tamkang University
Bachelor's degree, Chinese Literature (Major) & Business Management (Minor)
2012 — 2016
Parsons School of Design - The New School
Fashion Marketing
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