Sherry Greathouse

About Sherry Greathouse

SUMMARYI am a multifaceted Marketing Director with over 20 years of experience driving growth and efficiency, specializing in healthcare, life sciences, and financial services. I’ve gained best-in-class skills from Fortune 50 companies, and have moved mountains in start-up and fast-growth environments.My accomplishments include full-funnel omnichannel acquisition and lifecycle marketing for both B2C and B2B audiences:• Consistently grew mature Fortune 50 product portfolios by at least 10% YOY with budgets up to $50M• Scaled start-up and new product launches, driving 30% revenue growth in just months. • Optimized digital channels, including lowering Meta and Google Ads cost per acquisition by 50% in 3 months, and optimized the acquisition funnel by 15%. I’ve led high-performing teams up to 15 in remote and in-person environments, and am experienced in navigating matrixed cross-functional teams. 🤓A LITTLE MORE ABOUT MEMy marketing journey began early - winning a Design-an-Ad contest in middle school, which sparked an ongoing curiosity about marketing\'s art and science.I am simultaneously scrappy and strategic, obsessed with continuous optimization, and always seeking to enhance customer insights. The best compliments I’ve received from managers include “You were a great hire, I can throw anything at you and you’ll knock it out of the park,” and “I thought I’d hired great employees over the years and you came along and raised the bar.”My ideal culture would find me surrounded people with integrity, work ethic, humor, and positivity. 🧾PROFESSIONAL SKILLS• Strategic planning and thought leadership• Multi-channel campaign planning and execution• Brand and customer lifecycle CRM focus for acquisition, lead generation, and retention• Digital marketing experience including paid search, social, and display• Marketing research and customer segmentation• Foundation in forecasting, budget management, reporting, ROI measurement, and analytics• Sales enablement including ABM strategy, events, and lead-generating collateral.• Presentation development and public speaking for executive audiences• Emerging Agile experience for marketing campaigns

Experience

1. Senior Director, Integrated Marketing

   Action Behavior Centers - ABA Therapy for Autism

   Jun 2025 — Present

   Building integrated marketing structure for 350-location organization to improve lead conversions, scale organic lead generation, create CRM lifecycle programs, and identify team and martech AI efficiencies.

Education

• San Francisco State University

  Bachelor's degree, Business Administration and Management, Marketing Concentration

Skills

• Budget Management
• Analytics
• Public Relations
• Demand Generation
• Online Advertising
• B2b
• Direct Marketing
• Marketing Communications
• Management
• Product Marketing
• Marketing
• Online Marketing
• Social Media Marketing
• Staff Management
• Leadership
• Program Management
• Strategic Partnerships
• Sem
• Project Management
• B2b Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Roi
• Marketing Research
• Product Management
• Marketing Management
• Email Marketing
• Business Development
• Competitive Analysis
• B2c Marketing
• Digital Marketing
• Lead Generation
• Strategy
• E-Commerce
• Advertising
• Virtual Teams
• SEO
• Go-to-Market Strategy
• Integrated Marketing