Sherry Oosterhuis

Director, Creative Services and Marketing Management @Toronto Blue Jays

Develop and execute engaging, multi-channel advertising campaigns and promotions to drive brand awareness, brand affinity and increase ticket sales. • Act as the primary gatekeeper of the Blue Jays’ brand, ensuring proper representation and adherence to established brand standards. • Brief, develop and traffic all television, print, radio, and digital campaigns, continually measuring to ensure best Return on Advertising Spend (ROAS). • Lead the creative services and graphic design teams to develop not only strong season-long marketing campaigns but also day-to-day deliverables that achieve organizational objectives. • Work in conjunction with Analytics to develop recommendations for innovative strategies to optimize engagement and loyalty across all customer segments for the Blue Jays loyalty program.