Sherri Sirotzky
Top Account Field Marketing Manager @ IBM | Management Consulting, Business Transformation
- Role
- Top Account Field Marketing Manager at IBM
- Location
- Falls Church, VA, US
- LinkedIn followers
- 500 followers
About Sherri Sirotzky
Vast experience at IBM spanning the fields of marketing, consulting, and human resources. Through thoughtful analysis, industry expertise, and collaborative efforts, demonstrated ability to plan and execute successful marketing programs with the support of marketing and sales. Passionate in helping clients through their buying process so they can identify the optimal solution to transform their organizations with leading cloud, data and AI and security solutions. Proven success record in building strategic marketing engines for government and commercial clients that leverage data driven, digital and in-person marketing tactics and deliver exceptional business results and ROI. Oversaw strategic, innovative campaigns delivering on the company’s value proposition designed to attract, engage, grow and retain customers.SIGNATURE STRENGTHS: Account Based Marketing | Consultative Selling | Brand Strategy | Industry Expertise | Sponsorship Evaluation, Negotiation, Measurement | Experiential Marketing | Integrated Marketing Communications | Project Management
Experience
Top Account Field Marketing Manager
Jan 2020 — Present · US
Mini-CMO\" of IBM\'s top accounts in the federal civilian space by delivering relevant insights and acting as the integrator to various functions within the marketing organization to drive revenue, reputation and relationship outcomes. Created and maintained quarterly marketing engagement plan rooted in analytics, deep industry insights, understanding client and opportunities, and personalized experiences.
Education
Indiana University Bloomington
Master of Business Administration (MBA), Marketing, Management, Human Resources
University of Illinois Urbana-Champaign
Bachelor of Arts (B.A.), Economics
1985 — 1989
Skills
- Program Management
- IT Strategy
- Social Media Marketing
- Marketing
- HR Transformation
- Management
- Change Management
- Project Management
- Marketing Communications
- Digital Marketing
- Management Consulting
- Business Process Improvement
- Organizational Design
- Strategy
- Leadership
- Marketing Strategy
- Strategic Planning
- Marketing Management
- Business Transformation
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