Sherrin Thomas

Executive Director - Sales and Marketing @Rebel Hotel Company

New York, NY, US

Lead the commercial sales and marketing strategy for a diverse portfolio of over 20 branded and independent hotels across the U.S, guiding performance and positioning through a balance of strategic oversight and creative collaboration. Oversee all facets of sales and marketing, driving topline growth, optimizing profitability, and ensuring brand alignment across each property. Partner with hotel leadership, ownership groups, and brand teams to shape annual business plans, budgets, and forecasting models that strengthen market presence and deliver measurable results. Foster a culture of motivation and accountability within a high-performing team, emphasizing cross-property collaboration, best practice sharing, and professional growth. Serve as the key liaison between internal teams and external partners to ensure cohesive communication, consistent execution, and exceptional commercial performance across the collection.

Temple University

Psychology (Pre-Medicine Track)