Sherrin Thomas
Luxury Hospitality Specialist | Expert in Brand Development | Executive Sales & Marketing Leader | Global Traveler
- Role
- Executive Director - Sales and Marketing at Rebel Hotel Company
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sherrin Thomas
Combining creative hospitality with a strong dedication to quality customer service
Experience
Executive Director - Sales and Marketing
Sep 2025 — Present · New York, NY, US
Lead the commercial sales and marketing strategy for a diverse portfolio of over 20 branded and independent hotels across the U.S, guiding performance and positioning through a balance of strategic oversight and creative collaboration. Oversee all facets of sales and marketing, driving topline growth, optimizing profitability, and ensuring brand alignment across each property. Partner with hotel leadership, ownership groups, and brand teams to shape annual business plans, budgets, and forecasting models that strengthen market presence and deliver measurable results. Foster a culture of motivation and accountability within a high-performing team, emphasizing cross-property collaboration, best practice sharing, and professional growth. Serve as the key liaison between internal teams and external partners to ensure cohesive communication, consistent execution, and exceptional commercial performance across the collection.
Education
Temple University
Psychology (Pre-Medicine Track)
2002 — 2006
Skills
- Front Office
- Menu Development
- Hotel Management
- Event Planning
- Hospitality Management
- Corporate Events
- Hospitality
- Hotels
- Hotel Booking
- Revenue Analysis
- Rooms Division
- Delphi
- Catering
- Opera
- Banquets
- Wedding Planning
- Opening Hotels
- Fundraising
- Hospitality Industry
- Fine Dining
- Sales
- Food & Beverage
- Convention Services
- Restaurants
- Event Management
- Meeting Planning
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