Sherrill Zack Kaplan
Chief Revenue Officer (CRO) at Hand & Stone Massage and Facial Spa
- Role
- Board Member at Red Barn Equity Partners Llc
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Sherrill Zack Kaplan
Executive with a proven track record of generating consumer demand and leading digital transformation. Unique background spanning marketing strategy, digital marketing, advertising, innovation, e-commerce, branding, new product development, customer loyalty, CRM. Passionate team leader and talent developer, skilled in change management.
Experience
Board Member
Oct 2020 — Present
Education
University of Denver - Daniels College of Business
MBA
1999 — 2001
Boston University
BS, Special Education and Teaching
1995 — 1999
Harvard Business School Executive Education
Women's Leadership Forum
Skills
- New Business Development
- Marketing Management
- Email Marketing
- Strategic Partnerships
- Team Building
- Management
- Brand Loyalty
- Building Customer Loyalty
- Marketing Communications
- Social Media
- Digital Innovation
- Payment Industry
- Customer Engagement
- E-Commerce
- Mobile Payments
- Online Marketing
- Financial Services
- Crm
- Marketing
- Data Analysis
- Segmentation
- Strategic Planning
- Vendor Management
- Customer Acquisition
- Interactive Marketing
- Account Management
- Business-to-Business (B2b)
- Analytics
- Business Strategy
- Business Development
- Digital Marketing
- Relationship Marketing
- Multi-Channel Marketing
- Budgeting
- Retail
- B2b
- Loyalty Marketing
- Direct Marketing
- Loyalty Programs
- Contract Negotiations
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