Sherrie Towne

About Sherrie Towne

Results-oriented marketing leader with 20+ years of success across B2B and B2C industries from financial services and healthcare to manufacturing and real estate. I bring a strategic lens to partnership and alliance marketing, developing collaborative programs that amplify brand reach, spark engagement, and deliver measurable growth. Known for bridging vision and execution, I create joint value propositions and co-led campaigns that cut through complexity and fuel long-term business outcomes.I thrive on empowering people, I foster strong collaboration across teams, inspiring a shared vision for success while aligning marketing efforts with broader business objectives. I believe great marketing starts with great people. I’m deeply invested in mentoring and mobilizing teams to lead with confidence, empathy, and purpose.Core Competencies:Marketing Strategy Content Development Brand Management Research & Data Analysis Event Marketing Client Experience & ABM Alliance MarketingCRM Systems Expertise Team Management Channel Marketing Sales Enablement Integrated Campaigns Cross Functional Collaboration

Experience

1. Director of Marketing and Business Development

   Teague Campbell

   Oct 2025 — Present · Raleigh, NC, US

   Head of MarketingTeague Campbell Dennis & Gorham, LLP • Lead firmwide marketing and business development strategy for a multi-office law firm, partnering closely with executive leadership and practice group heads • Own brand positioning, messaging, and visibility across digital, print, PR, events, and thought leadership channels • Serve as strategic advisor to attorneys on client development, pitch strategy, attorney bios, and market differentiation • Drive content strategy including website, social media, newsletters, awards submissions, rankings, and speaking opportunities • Oversee marketing operations, budget, vendors, and external agencies to maximize ROI and consistency • Develop and execute campaigns that support firm growth, lateral recruiting, and key practice areas • Manage firm website strategy, SEO, analytics, and performance reporting to guide data-driven decisions • Identify emerging market trends and translate them into actionable marketing and business development initiatives

Education

• Meredith College

  Bachelor of Science, Business Administration - Marketing Concentration

Skills

• Social Media Marketing
• Marketing Communications
• Leadership
• Collateral
• Market Planning
• Direct Marketing
• Budgeting
• Competitive Analysis
• Strategy
• Product Development
• Market Research
• Key Account Development
• Press Releases
• Event Planning
• Social Media
• Advertising
• Budgets
• Management
• Copywriting
• Marketing
• Public Relations
• Business Development
• Brand Management
• Strategic Planning
• Marketing Strategy
• Marketing Management
• Integrated Marketing
• Sales
• Email Marketing