Sherrie Abshire
- Role
- Associate Director, Field Marketing at Kyndryl
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Sherrie Abshire
As a seasoned marketing leader with over 20 years of experience, I specialize in crafting…
Experience
Associate Director, Field Marketing
Nov 2021 — Present
Utilize market research and industry trends to define our target audience and key personas within the Healthcare industry - Identify and participate in relevant industry events where our key accounts are attending to engage with them to build relationships and showcase our capabilities and alliances - Build comprehensive ABM Cluster customer journeys tailored to our key accounts by leveraging insights and data to create personalized and effective marketing touchpoints throughout the customer journey- Develop and execute opportunities to enhance the eminence of our sales leaders as thought leaders within the Healthcare industry by participating in speaking engagements, industry panels, blogs, and thought leadership initiatives- Collaborate with alliance partners to develop and execute co-marketing activities that drive mutual business growth and value.
Education
Northwestern State University
Bachelor of Science (BS), Computer Information Systems
Skills
- Program Management
- Java
- Leadership
- Marketing
- Strategic Planning
- Management
- Sales Enablement
- Product Management
- Go-to-Market Strategy
- Websphere Application Server
- Leadership Development
- Demand Generation
- Project Management
- Lead Generation
- Marketing Strategy
- Websphere
- Testing
- Pmp
- Crm
- Project Planning
- Budgets
- Integration
- Enterprise Software
- Cloud Computing
- Strategy
- Integrated Marketing
- Product Marketing
- Cross-Functional Team Leadership
- Soa
- Software Development
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