Sherrick Murdoff

Board Member @Astound Digital

San Francisco, CA, US
EMAILS
s•••••••@rlhequity.com
MOBILE NUMBERS
+14•••••••43

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WORK HISTORY

Nov 2024 — Present

Board Member @Astound Digital

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EDUCATION

1987 — 1992

UCLA

BA, Economics / Business w/ Specialization in Computer Science

SKILLS

Partner ManagementSalesWeb 2.0Management ConsultingStrategic PartnershipsPrivate EquityPaasSales ProcessSalesforce.comProduct MarketingSocial NetworkingCorporate FinanceNegotiationSocial MediaCompetitive AnalysisSellingStart-UpsBusiness DevelopmentSaasEnterprise SoftwareCorporate Venture CapitalManaged ServicesIntegrationOnline AdvertisingSEOCorporate DevelopmentM&aChannelStrategic AlliancesLeadershipProfessional ServicesAcquisitionsMarketingCloud ComputingAnalyticsBusiness StrategyVenture CapitalLead GenerationBusiness AlliancesManagement

ABOUT SHERRICK MURDOFF

Sherrick Murdoff is an executive with 30 years of proven success in board leadership, investing, M&A, corporate development and sales for venture-backed SaaS and professional services companies. Sherrick is currently a Senior Advisor at RLH Equity Partners, a private equity firm that invests in entrepreneurs to help scale distinctive, fast-growing services companies. Sherrick spent 12 years at Salesforce leading equity investments in technology services companies with Salesforce Ventures, where he played a key role for more than 80 investments and 45 exits. Sherrick currently serves as a board member for multiple services firms across ecosystems including Salesforce, OpenAI, AWS, Google, ServiceNow, Databricks, and Snowflake. He also serves on the boards of two non-profit organizations, MIB Agents and UCSF Pediatric Cancer Council. Sherrick began his career as a management consultant for Price Waterhouse, where he focused on technology strategy and implementation. He gained invaluable leadership experience in software/SaaS at Cascadeworks (acquired by Elance), iRise and NetDynamics (acquired by Sun). Prior to Salesforce, Sherrick was CEO of Silver Tail Systems (acquired by EMC).

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