Sherri Riggs

About Sherri Riggs

What I Do Best Media & Public Relations – Spokesperson, on-camera expert, and media outreach Video Marketing & Growth – YouTube, TikTok, Reels, organic & paid strategies Content & Community Building – Engaging storytelling that fosters brand trust Data-Driven Strategy – Video SEO, analytics, and campaign optimization Journalist Collaboration – Connecting brands with media for impactful coverage Creative Problem-Solving – Scrappy, smart, and adaptable executionFrom working as a TV news anchor and producer to managing cross-platform video campaigns and serving as a trusted spokesperson, I’ve built my career on strategic storytelling and media outreach. I specialize in bridging the gap between brands, journalists, and the public—ensuring that the right message reaches the right audience through the most effective channels.I have extensive experience working with journalists, securing media coverage, and providing expert commentary on industry trends. Whether it’s crafting compelling press narratives, handling interviews, or optimizing video content for SEO and engagement, I bring a data-driven, audience-first approach to everything I do.

Experience

1. Social Media Marketing Manager

   Basecamp Franchising

   Apr 2025 — Present · Salt Lake City, UT, US

   Lead a team of creators responsible for day-to-day execution and evolution of brand social channels- Create national video ad campaigns from concept to launch, including scripting, pre-production, and direction- Oversee all pre-production and production workflows for campaigns, including creative planning, talent hiring, scheduling, and cross-team coordination- Support franchise owners in building effective, on-brand social media strategies for their local markets- Develop integrated paid and organic social strategies designed to drive awareness and in-store traffic nationwide- Work cross-functionally with paid media and agency partners to test creative, iterate quickly, and optimize performance- Building out corporate influencer program from ground up

Education

• Mountain View Highschool

  High school diploma

  2008 — 2011

• Southern Utah University

  Bachelor's degree, Communication and Media Studies

• Southern Utah University

  Bachelor's degree, Communciation: Media Studies and Strategic comm.

  2011 — 2014

Skills

• Event Planning
• Microsoft Word
• Broadcast
• Leadership
• Microsoft Excel
• Powerpoint
• Social Media
• Public Relations
• Great Personality
• Writing
• Photoshop
• Highly Motivated Self-Starter
• Storytelling
• Journalism
• Customer Service
• Facebook
• Final Cut Pro
• Public Speaking
• Research
• Social Networking
• Social Media Marketing
• Event Management
• Competitive Intelligence
• Microsoft Office
• Television
• Technical Writing
• Video Production
• Editing
• Advertising
• Time Management