Sherri Zetlin
Director, Business Development @American Bankers Association
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WORK HISTORY
Director, Business Development @American Bankers Association
Washington, DC, US
American Bankers Association is a banking trade association of community, regional, and money center banks, holding companies, savings associations, trust companies, and savings banks. American Bankers Association provides training and education programs, information products, professional certifications, and technical services to its members. The company was founded in 1875 and is headquartered in Washington, District of Columbia. We are an Affirmative Action Employer.•Drive sales efforts for sponsorships, exhibit space, digital advertising, and memberships, consistently exceeding $1M+ in annual revenue targets.•Develop and execute strategic sales plans, leveraging industry relationships to drive new business and long-term engagement.•Manage key industry partnerships, ensuring high retention and satisfaction among sponsors and exhibitors.•Provide financial oversight, aligning revenue targets with budgets and optimizing sales strategies for growth.• Collaborate cross-functionally with event program managers and stakeholders to align sales initiatives with conference goals.•Stay ahead of industry trends to identify new revenue opportunities for suppliers and vendors in the financial services sector.
EDUCATION
University of Maryland
BA, Communication
University of Maryland
Bachelor of Arts (B.A.), Communication, General
SKILLS
ABOUT SHERRI ZETLIN
Results-driven sales professional with a passion for building strategic relationships that drive business growth and revenue. With a dynamic and creative approach, I excel at connecting with key stakeholders, understanding their needs, and delivering high-value solutions that generate lasting impact.Experienced in developing and executing sales strategies that not only boost revenue but also strengthen brand presence and customer engagement. Whether it\'s fostering new partnerships or optimizing existing opportunities, I thrive in fast-paced environments where innovation and results go hand in hand.Let\'s connect and explore ways to create meaningful business opportunities together!
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