Sherri Zetlin

Director, Business Development @American Bankers Association

Rockville, MD, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2023 — Present

Director, Business Development @American Bankers Association

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Washington, DC, US

American Bankers Association is a banking trade association of community, regional, and money center banks, holding companies, savings associations, trust companies, and savings banks. American Bankers Association provides training and education programs, information products, professional certifications, and technical services to its members. The company was founded in 1875 and is headquartered in Washington, District of Columbia. We are an Affirmative Action Employer.•Drive sales efforts for sponsorships, exhibit space, digital advertising, and memberships, consistently exceeding $1M+ in annual revenue targets.•Develop and execute strategic sales plans, leveraging industry relationships to drive new business and long-term engagement.•Manage key industry partnerships, ensuring high retention and satisfaction among sponsors and exhibitors.•Provide financial oversight, aligning revenue targets with budgets and optimizing sales strategies for growth.• Collaborate cross-functionally with event program managers and stakeholders to align sales initiatives with conference goals.•Stay ahead of industry trends to identify new revenue opportunities for suppliers and vendors in the financial services sector.

EDUCATION

2004 — 2008

University of Maryland

BA, Communication

2004 — 2008

University of Maryland

Bachelor of Arts (B.A.), Communication, General

SKILLS

Competitive AnalysisPress ReleasesSponsorshipMarketing CommunicationsFacebookSales ProcessRetailTwitterSocial MediaSocial Media MarketingMarketingCross-Functional Team LeadershipFundraisingLeadershipMarketing StrategySearch Engine RankingSalesforce.comBloggingAdvertisingOnline MarketingTrainingPublic RelationsMedia RelationsEvent PlanningOperating BudgetsPublic SpeakingMarket ResearchIntegrated MarketingManagementFashionSales PresentationsSocial NetworkingSocial Media MeasurementStrategic CommunicationsOnline AdvertisingLinkedinDigital MarketingEmail Marketing

ABOUT SHERRI ZETLIN

Results-driven sales professional with a passion for building strategic relationships that drive business growth and revenue. With a dynamic and creative approach, I excel at connecting with key stakeholders, understanding their needs, and delivering high-value solutions that generate lasting impact.Experienced in developing and executing sales strategies that not only boost revenue but also strengthen brand presence and customer engagement. Whether it\'s fostering new partnerships or optimizing existing opportunities, I thrive in fast-paced environments where innovation and results go hand in hand.Let\'s connect and explore ways to create meaningful business opportunities together!

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Sherri Zetlin — Director, Business Development at American Bankers Association in Rockville, MD, US | Unifers