Sherri Schubert

About Sherri Schubert

Dynamic marketing leader with 15+ years of experience driving successful influencer campaigns and experiences for top-tier global brands like Coca-Cola, L’Oréal, LG, IHG Hotels & Resorts, Verizon, Samsung, KFC, The Honest Company, GM, Los Cabos, and Citizens Bank.Skilled in designing and executing a broad range of impactful events, from celebrity hosted experiences, product launches, brand showcases, and conferences to in-store activations, destination travel initiatives, VIP gatherings, and trade shows. Proven ability to elevate brand affinity, increase visibility, and achieve significant ROI through innovative experiential strategies.Specialized expertise in influencer marketing, from research, ideation and execution to compliance and performance measurement. Adept at aligning the right talent with brand goals to amplify reach, engage audiences, and boost brand love. Comprehensive knowledge of social media platforms along with paid, social and earned content. Known for building and nurturing strong relationships with influencers, brands, talent managers, and key industry players. A self-starter and team player with a passion for innovation, commitment to collaboration, and resilience in high-pressure settings. Driven, results-oriented, and always solution focused.

Experience

1. Sr Production Lead, Experiences

   Airbnb

   Feb 2025 — Present

   Lead end-to-end production from concepting to evaluation of integrated, global experiences for Airbnb Experiences.Build and manage project timelines, budgets, concepts, and deliverables to ensure flawless execution.Build and maintain the operational infrastructure for the launch of Airbnb Experience to optimize workflows and increase efficiency across production, supply, and cross functional teams.Develop scalable playbooks and operational tools to support global implementation and consistency.Manage relationships with talent, agencies, vendors, and external partners to drive alignment and performance.Collaborate with cross-functional teams and stakeholders across all levels to influence strategy and ensure delivery excellence.Navigate and support global partners, adapting strategies to diverse markets and operational needs.Create and deliver program reports, providing actionable insights, learnings, and recommendations to leadership.Thrive in fast-paced environments by making sound decisions, setting clear priorities, and problem-solving in real time.Foster team development through mentorship and leadership.Lead with a builder’s mindset to launch and scale new initiatives.Communicate complex ideas effectively, turning challenges into strategic opportunities.

Education

• Salisbury University

  Bachelor's degree, Social Work

• Nanette Cameron School of Interior Design

  Interior Design

• University of Maryland

  Master of Social Work (M.S.W.), Social Work

Skills

• Data Analysis
• Microsoft Office
• Sales
• Event Planning
• Project Management
• Live Events
• Social Media Marking
• Organizational & Writing Skills
• Microsoft Word
• Microsoft Powerpoint
• Influencer Marketing
• Brand Engagement
• Event Production
• Social Media
• Interior Design
• Management
• Constant Contact
• Marketing Event Planning
• Creative Strategy
• Supervisory
• Leadership
• Marketing
• Mac & Pc Platforms
• Social Media Marketing
• Microsoft Excel
• Event Management