Sherri McLaughlin

ERP & o9 Digital Product, Demand & Inventory Planning, New Balance

Role: Senior Business Transformation Digital Product Owner at New Balance
Location: Boston, MA, US
LinkedIn followers: 500 followers

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Experience

Senior Business Transformation Digital Product Owner
New Balance
Sep 2024 — Present
Directed go-live and hyper-care transition to product lanes post ERP implementation• Established a new product lane for Commercial Planning covering Demand Planning, Inventory Planning and WMS• Developed process for triaging and resolving incidents within product lane with limited resources, established office hours which reduced incidents by 65% in one quarter. • Core functions for the role include creating user stories, maintaining roadmaps, balancing product lane priorities, backlog refinement, following agile methodologies and ceremonies, stakeholder communication for incidents and deployment, bug triage and remediation• Guided cross functional teams to resolutions for specific roadblocks including transfer order enablement, order fulfillment, WMS inventory management

Education

Northeastern University
BS, Marketing
1997 — 2002

Skills

Analytics
Online Advertising
Web Analytics
Integrated Marketing
Online Marketing
Social Media
Competitive Analysis
Marketing
SEO
Market Research
Email Marketing
Digital Marketing
Sem
Content Management
Brand Management
Marketing Strategy
Marketing Communications
Google Analytics
Product Marketing
E-Commerce

Contact information

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Work email
•••••@newbalance.com
Personal email
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Current company

New Balance

Sporting Goods Manufacturing · 12K employees · Founded 1906 · Brighton, Massachusetts, United States

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 14,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

newbalance.com

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Experience

Senior Business Transformation Digital Product Owner

Education

Northeastern University

Skills

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