Sherri Huleatt

About Sherri Huleatt

I’m an energetic and solution-oriented marketer with 13 years of experience in digital strategy, lifecycle marketing, and account management. I’ve worked in-house and with agency teams to execute omnichannel initiatives for some of the most influential Fortune 500 brands in the world, including YouTube (Google), Novo Nordisk Inc, Gilead Sciences, and others. I love partnering with creative teams to bring innovative ideas to life and have a proven track record of executing effective campaigns – even in the most complex scenarios. Core strengths:• Digital strategy and cross-channel marketing (B2B and B2C)• Account management and cross-functional leadership• Executing complex digital campaigns, including automated lifecycle journeys, personalization, website overhauls, and rebrands • Content strategy and creation aross digital channels, including websites, emails, paid media, and social media• Market research, testing, and data analysis, including a/b tests and experimentation, UX testing, focus groups, surveys, and moreWhen I don\'t have my head buried in a book, you can find me camping, cooking, or laughing at a pun. I\'d love to connect with you!

Experience

1. Associate Group Account Director

   Monks

   Apr 2025 — Present · San Francisco, CA, US

   Account lead for YouTube’s global creator scaled communications program - More than tripled the size of the business with my client within just six months of my start date—significantly expanding my team, scope, and agency revenue- Exceeded aggressive client OKRs by launching hundreds of global campaigns with a 0% error rate, while coming in $500K under budget- Significant cross-functional leadership across the Growth, Platforms, and Product teams to optimize scaled comms, including implementing personalization, automation, and customer journeys – with a constant focus on efficiency and operational excellence- Supports lifecycle strategy and customer journey optimization, with a focus on converting and retaining monetizing creators- Embedded account lead who oversees the creative and development process for YouTube creator emails and in-app campaigns- Subject matter expert who maintains an in-depth understanding of brand goals, marketplace, target audience, competitors, etc.

Education

• Western Washington University

  Certificate in Professional Editing and Publishing

  2010 — 2011

• West Virginia University

  Master's Degree, Integrated Marketing Communications (IMC) 4.0 GPA

  2014 — 2017

• Western Washington University

  Bachelor's Degree, English Literature

  2008 — 2010

Skills

• Writing
• Editing
• Research
• Advertising
• Marketing Communications
• Facebook
• Newsletters
• Social Media Marketing
• Wordpress
• Media Relations
• Nonprofit Organizations
• Social Media
• Social Networking
• Marketing
• Copy Editing
• Copywriting
• Nonprofits
• Web Content
• Event Planning
• Leadership
• Customer Service
• Press Releases