Sherren Harter
- Role
- Chief Marketing Officer at Freedom Power
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Sherren Harter
Consumer and business marketing leader with 20 years of demonstrated success in driving…
Experience
Chief Marketing Officer
May 2022 — Present
Responsible for overseeing all aspects of Freedom Solar Power’s brand and performance marketing, with a focus on effective demand generation to fuel rapid growth while maintaining customer acquisition costs. This includes inbound and outbound lead generation for the residential and commercial sales teams, accountability for lead costs and the marketing conversion funnel in close partnership with the sales team, creating a better customer experience that results in more referrals and reviews, and building long-term brand value.
Education
Texas McCombs School of Business
MBA, Marketing
2002 — 2004
The University of Texas at Austin
Bachelor of Business Administration (B.B.A.), Management Information Systems
1995 — 1997
Skills
- Consumer Products
- Marketing
- Product Launch
- Marketing Strategy
- Product Development
- Brand Equity
- Marketing Communications
- Brand Development
- Cross-Functional Team Leadership
- Market Planning
- Market Analysis
- Segmentation
- Product Innovation
- Marketing Research
- Market Research
- Brand Management
- Product Management
- Brand Architecture
- Marketing Management
- Customer Insight
- Competitive Analysis
- Integrated Marketing
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