Michael Sherman

About Michael Sherman

With 20+ years of brand-building experience, I am a Web Developer and E-Commerce…

Experience

1. Full-stack E-commerce & Product Marketing Specialist

   Jordans Outdoor Fun Inc

   Jun 2024 — Present · Boca Raton, FL, US

   As a Full-Stack E-commerce & Product Marketing Specialist at Jordansoutdoorfun.com, I spearheaded the creation of the website from the ground up, ensuring that the platform is not only visually appealing but also user-friendly and optimized for performance. My role involves taking a holistic approach to e-commerce, where I manage every facet of the website’s development, marketing, and growth strategies.A significant part of my focus is on building and managing a robust product catalog. I work closely with our suppliers to ensure that every product is accurately listed, categorized, and optimized for both search engines and customers. This includes crafting detailed product descriptions, setting competitive prices, and ensuring each product page is aligned with our brand’s voice and SEO goals.On the marketing side, I am heavily focused on Search Engine Marketing (SEM) and Onsite SEO to drive traffic and attract customers. I leverage SEO best practices to ensure the website ranks well in search engine results, while also managing paid advertising campaigns to target the right audiences and increase visibility. From keyword research to optimization, I’m constantly refining our digital presence to improve search rankings and conversions.I also manage the overall strategy for conversion optimization. This involves improving the user experience through design enhancements, streamlining the checkout process, and implementing tools that improve site speed and performance. In addition to technical development and marketing, I focus on data-driven decision-making.Overall, my role at Jordansoutdoorfun.com is about creating a seamless, engaging e-commerce experience that attracts visitors, builds customer loyalty, and drives business growth. My ability to wear multiple hats—ranging from technical development to strategic marketing—allows me to ensure every aspect of our online store is optimized for success.

Education

• Piper High School

  GED

Skills

• Social Media Marketing
• Microsoft Excel
• Content Management Systems (Cms)
• Active Directory
• Unix
• Windows Server
• Information Security
• Problem Solving
• Microsoft Office
• Customer Service
• System Deployment
• Search Engine Marketing (Sem)
• Os X
• E-Commerce
• Social Media
• Windows
• Php
• E-Commerce Analyst
• Computer Security
• Cascading Style Sheets (Css)
• Computer Repair
• Windows 10
• Windows Xp
• Network Security
• Network Administration
• Project Management
• Search Engine Optimization (SEO)
• Mac
• Troubleshooting
• Web Development
• Technical Support
• Networking
• Html
• Software Installation
• Javascript
• Desktop Support
• Computer Hardware
• Java
• Sql
• Linux