Shermain Jeremy

About Shermain Jeremy

I bridge the gap between sophisticated marketing strategy and complex stakeholder environments, bringing over 20 years of experience consistently driving substantial revenue growth and enhancing brand visibility across international markets. My unique background combines destination marketing leadership with diplomatic experience as a former UN Second Secretary, creating a perspective that few marketing professionals can offer.I thrive on leading high-impact marketing campaigns and cultivating strategic partnerships, particularly in multicultural markets where my cross-cultural experience and diplomatic skills provide a unique advantage. Whether navigating complex regulatory environments or adapting to shifting market dynamics, I\'m committed to delivering innovative strategies that drive measurable growth.Culinary & Hospitality Expertise:My passion lies at the intersection of food, culture, and travel. I\'ve led award-winning campaigns that transformed one of the Caribbean\'s top destinations, winning multiple prestigious awards in marketing, culinary, and romance tourism. My key accomplishments include developing Antigua and Barbuda\'s signature culinary initiatives through Restaurant Week and Culinary Month—programs that continue to drive tourism revenue and community engagement. I also developed sustainability-focused initiatives that support local businesses through the Caribbean Food Forum, a regional platform bringing together chefs, restaurateurs, and tourism officials around sustainable practices. I understand how culinary experiences drive destination choice and brand loyalty.International Relations & Policy Communications:My diplomatic background as a former UN Second Secretary provides crucial insight into complex stakeholder management and policy communications. From coordinating protocol for heads of state to leading Antigua and Barbuda\'s national pavilion at World Expo Dubai, I understand how regulatory landscapes, international relations, and cultural sensitivities impact brand positioning and market access. This expertise allows me to navigate sensitive communications environments and develop marketing strategies that work effectively across global markets.

Experience

1. Senior Manager, Special Projects & Events

   Antigua & Barbuda

   Oct 2020 — Present · Antigua, AG

   Spearheaded high-impact marketing campaigns and international partnerships that generated over $600K+ in tourism revenue in three years, while positioning Antigua & Barbuda as a leading Caribbean destination. Led cross-functional teams across global markets to execute complex projects involving government relations, environmental advocacy, and sustainable tourism initiatives.Key Achievements:Led marketing strategy for UN Concert to Ban Single Use Plastics – executed environmental advocacy campaign that reached international audiences, demonstrating how destination marketing can drive global policy awarenessDeveloped signature culinary tourism programs – created Restaurant Week and Culinary Month initiatives that increased local business participation by 63% and continue to drive year-round economic impact.Launched Caribbean Food Forum – built regional platform connecting chefs, restaurateurs, and tourism officials and hospitality professionals across multiple countries to share sustainable practices and foster collaboration.Directed Antigua & Barbuda\'s participation at World Expo Dubai – coordinated with government officials across countries while designing marketing and media initiatives that showcased national priorities on a global diplomatic stage.Secured prestigious destination recognition – strategic marketing campaigns resulted in TripAdvisor\'s \"Most Romantic Caribbean Destination\", TikTok\'s \"Top Romance Destination\" awards, multiple World Travel Award wins, and Gold and Silver MarCom Awards for marketing excellence.Achieved 2M+ social media reach through influencer partnerships and content strategies that amplified destination storytelling across international markets.This role reinforced my belief that effective marketing requires understanding cultural nuances, stakeholder complexity, and the intersection between commerce and policy – insights that prove invaluable when developing strategies for global brands.

Education

• University of Illinois Urbana-Champaign

  Masters of Business Management, Business, Management, Marketing, and Related Support Services

  2020

• John Jay College (CUNY)

  BA, International Criminal Justice

  2000 — 2004

Skills

• Marketing Strategy
• Personal Branding
• Personal Shopping
• Social Media
• Fashion Styling
• Mailchimp
• Hootsuite
• Instagram
• Online Advertising
• Event Management
• Branding & Identity
• Marketing
• Styling
• Customer Relationship Management (Crm)
• Public Speaking
• Web Marketing Strategy
• Twitter Marketing
• Digital Marketing
• Blogging
• Email Marketing
• Strategy
• Image Consulting
• Social Media Marketing
• Social Media Communications
• Blogger
• Voiceovers
• Content Marketing
• Project Management
• Press Releases
• Digital Media
• Microsoft Office
• Sales
• Public Relations
• Wardrobe
• Integrated Marketing
• Makeovers
• Search Engine Optimization (SEO)
• Retail
• Search Engine Marketing (Sem)
• Facebook Marketing