Sherma Carifa

About Sherma Carifa

Biotech sales professional with over 8 years of procurement and sales consultive experience in diagnostics, specialty nutrition, rare disease, oncology, and insurance. I have comprehensive knowledge of medical/ and ancillary products. I provide exceptional sales consultative services to many client companies. I evaluate marketplace trends and recommend innovative benefits programs and products. I am responsible for marketing products to prospective carriers and negotiating contract terms with large hospital systems. I create and deliver presentations for client consideration. I am in charge of managing the implementation, communication and compliance support necessary for clientsSpecialties: Biotech sales, Hospital Sales, Health Care Reform, Group Insurance, Healthcare Industry, excellent written and verbal communication skills including presentation skills.

Experience

1. Senior Specialty Sales Executive

   Mayo Clinic

   Sep 2022 — Present · Columbus, OH, US

   Responsible for promoting Mayo Clinic\'s core values and supporting community-based health care and integrated delivery systems through the sale of Mayo Medical Laboratories (MCL) tests. In alignment with the MCL sales process and the clients they are assigned to work with in collaborative selling.Accountable for generating new business revenue and co-developing with our clients their specific account and/or test selling and promotional strategies.In collaboration with the CSR Director, Regional Director of Sales, Regional Managers and their clients, project annual sales growth, market dynamics and economic conditions. Co-develop and implement business plans for territory/accounts with the CSR Director, Regional Director of Sales, Regional Managers and their clients.Effectively sell and compel buying influences to move testing to Mayo and their clients by differentiating from competing interests. Coordinate appropriate resources, develop presentations and participate in the bid process for new and upsell opportunities.In collaboration with Product Managers and the CSR Director, Regional Director of Sales, Regional Managers identify specific tests or groups of tests that are differentiated in the market and pursue upsells to targeted clients. With regional manager, negotiate pricing, coordinate contract development and execution and monitor the accurate lock-in of prices.

Education

• The Ohio State University

  Bachelor of Arts (BA), Art History, Criticism and Conservation