Sherlyn Sosa
Manager, Media Activations @Sam's Club
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WORK HISTORY
Manager, Media Activations @Sam's Club
Managed $20M+ in revenue across Clorox, Reckitt, and Huhtamaki, developing omnichannel media strategies & executing campaigns on TTD: CTV, OLV Display, Pinterest, Live-Intent, onsite display, standard search and search Video ensuring alignment with brand goals•Launched and optimized 75+campaigns per month, leveraging data-driven audience segmentation to maximize efficiency, engagement, and sales lift.•Established a weekly performance report, tracking pacing, ROAS, and inventory avails, improving sales teams’ ability to identify incremental opportunities.•Proactively optimized campaigns in real-time, including scaled bid adjustments & audience reallocations, leading to: Enfagrow’s ROAS increase from $0.85 to $2.43, 98% of Clorox and 95% of Reckitt campaigns delivering in full (FY24)•Partnered with Data Insights to analyze monthly sales-lift reports, implementing strategies that drove record iROAS performance: Glad/HVR:$3.61 iROAS | Pine-Sol:$4.56 iROAS (highest YTD).•Conducted weekly & monthly Search Spend Analysis, optimizing budget utilization across high-performing keywords and items.•Served as a Programmatic SME, leading training on platform setup, troubleshooting, and audience targeting: Contributed to launching programmatic products to shift from awareness to performance-based objectives•Authored and maintained comprehensive documentation on programmatic processes, adopted across departments to enhance efficiency and reduce execution errors.•Collaborated with media planning to improve programmatic forecasting accuracy, ensuring higher campaign delivery rates.•Key contributor to TTD Workflow Automation project, refining automation processes & campaign setup workflows.•Leading TD Kokai transition, training Campaign Managers & Media Planners to streamline new UI adoption• MAP MVP Award June 2024 for: Transforming Clorox account performance & increasing supplier investment, Building programmatic processes that improved campaign execution across teams
EDUCATION
The City College of New York
Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
ABOUT SHERLYN SOSA
Results-driven Programmatic Sales & Strategy Lead with 5+ years of experience optimizing digital advertising campaigns, building high-impact client relationships, and driving revenue growth. Expertise in managing omnichannel initiatives across platforms like Xandr, The Trade Desk, Sam\'s Club proprietary Search platform, Pinterest, GAM. Skilled in leveraging AI-driven insights, data analytics, and audience segmentation to enhance campaign performance and exceed KPIs. Known for bridging the gap between media strategy and execution, collaborating cross-functionally to implement cutting-edge ad tech solutions. Passionate about innovation, automation, and maximizing ROI in an ever-evolving digital landscape.
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