Sherli Garcia
Campaign Director @The Goat Agency
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WORK HISTORY
Campaign Director @The Goat Agency
NY, US
Lead the execution and operational delivery of large-scale influencer marketing campaigns for global brands, overseeing multi-platform social programs from strategy through production, reporting, and optimization. Directly manage and mentor campaign managers and senior campaign managers, setting performance goals, providing coaching, and building scalable processes that improve campaign efficiency and team output. Responsible for resource planning, troubleshooting complex campaign challenges, and implementing systems that enable consistent, high-quality delivery across influencer programs. Oversee deliverables, influencer negotiations, campaign budgets, and performance reporting, including signing off on campaign deliverables and post-campaign analyses to ensure insights are actionable and clearly communicated to clients.
EDUCATION
Fordham Gabelli School of Business
Bachelor of Applied Science (B.A.Sc.), Marketing
ABOUT SHERLI GARCIA
I’m a Campaign Director specializing in influencer and creator marketing, with experience leading large-scale social campaigns for global brands across multiple platforms and markets. I focus on building high-performing campaign teams, delivering operational excellence, and ensuring influencer programs drive measurable results for clients.At The Goat Agency, I oversee the execution of complex influencer marketing campaigns from strategy through production, reporting, and optimization. I manage teams responsible for multi-territory social programs while maintaining visibility across campaign performance, budgets, and operational workflows. Beyond campaign delivery, I’m passionate about building scalable processes that enable teams to work smarter. I mentor campaign managers and senior campaign managers, establish training frameworks, and implement operational improvements that elevate campaign performance and team efficiency.
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