Sherley Boursiquot

Communications Specialist @DC Water

DC, US

Lead digital voice, content strategy, and engagement across Instagram, Facebook, X (Twitter), LinkedIn, and BlueSky- Monitor digital trends and adapt relevant ones to align with DC Water’s brand voice, public service goals, and community tone- Grew DC Water’s Instagram following by 35% in 6 months through creative campaigns and culturally relevant content- Manage community response and real-time messaging, including during outages and citywide updates- Collaborate with internal teams on customer care programs and high-impact campaigns like Lead Free DC and SPLASH, tailoring content to each platform and audience- Develop content that promotes DC Water’s “drink tap” messaging and reinforces public trust in the brand- Capture and produce field content of DC Water crews at work to increase transparency and strengthen community trust- Write, film, and edit original content including memes, Reels, and educational visuals that balance public education with humor and community relevance