Sheri Young

About Sheri Young

I\'m a marketing and brand strategist with 20+ years of experience helping companies—from startups to Fortune 500s—craft meaningful messaging, build standout brands, and connect with their audiences in ways that drive results. Whether leading in-house teams, running my own agency, or consulting independently, I\'ve always been drawn to the intersection of creativity, strategy, and storytelling. My background spans retail, healthcare, real estate, and media, with deep experience in brand development, content strategy, client relationships, and campaign execution. I’ve had the honor of working with visionary founders, national retailers, and bold service-based businesses—each with a story to tell and an audience to inspire. I thrive in environments where innovation meets intention, and where big ideas are backed by thoughtful strategy. What drives me? Building brands that people believe in, cultivating authentic connections, and delivering work that actually moves the needle. Let’s connect if you’re passionate about brand storytelling, female entrepreneurship, or bringing big creative ideas to life.

Experience

1. Marketing Communications Consultant

   Variamed, Llc

   Feb 2022 — Present · Chattanooga, TN, US

   Primary Responsibilities – Marketing Communications Consultant (Medical Device Manufacturer)Develop and execute integrated marketing strategies to increase brand visibility and market penetration in the surgical and hospital equipment spaceTranslate complex product specifications (e.g, OR tables, positioning systems) into clear, compelling messaging for healthcare decision-makersOversee creation of sales collateral, product brochures, white papers, and technical content to support sales teams and distributor networksCollaborate with engineers and product teams to ensure accurate and market-relevant communication of product features and benefitsLead website strategy and content development to align with SEO, UX, and industry standardsPlan and manage trade show presence, including booth messaging, promotional materials, and lead generation strategyCoordinate public relations and thought leadership opportunities within healthcare industry publications and eventsManage vendor relationships including graphic designers, video producers, and digital marketing partnersSupport sales enablement through tools, training materials, and targeted campaigns aimed at surgeons, hospital administrators, and procurement teams

Education

• O'More College of Architecture and Design

  Fine/Studio Arts, General

• The University of Alabama

  Master's degree

  2025 — 2026

• University of Alabama

  Bachelor of Arts (BA)

  1988 — 1992

Skills

• Leadership
• Marketing Communications
• Crm
• Graphic Design
• Digital Marketing
• Brand Development
• Social Media
• Social Media Marketing
• Entrepreneurship
• Corporate Communications
• Editing
• Public Speaking
• Online Advertising
• Public Relations
• Event Management
• Team Building
• Strategic Planning
• Advertising
• Proposal Writing
• Marketing Strategy
• Publishing
• Event Planning
• SEO
• Marketing
• Corporate Events
• Strategy
• Email Marketing
• Technical Writing
• Start-Ups
• Creative Direction
• Brand Positioning Strategies
• Creative Writing