Sheri Winesett

About Sheri Winesett

I’ve spent 25+ years in business operations and leadership development. I work with growth-minded law firm owners as a business coach, COO, and expert EOS® Integrator to help them:•Build a real law firm business — not just a practice•Install simple, practical systems for intake, operations, and delivery•Design KPIs, scorecards, and dashboards so you know what’s working (and what’s not)•Strengthen leadership, culture, and accountability across partners and teamsMy core areas of focus include: law firm operations, EOS® implementation, KPI design and performance management, leadership development, culture building, and process optimization.I’m also the author of Transparent Leadership for Women Who Mean Business, where I share a no-nonsense roadmap for leaders who want to grow without losing themselves, their values, or their people.If you’re an attorney who’s serious about scaling your firm with more control and less chaos, feel free to connect or send a message.

Experience

1. Fractional COO

   SMB Team

   Nov 2025 — Present

   As Fractional COO at SMB Team, I partner with growth-minded law firms to turn vision into scalable operations. I focus on building the systems, structure, and accountability that drive massive, sustainable growth—so owners can step out of the chaos and run a real business, not just a busy practice.*Lead law firms through operational scaling across intake, case management, staffing, and profitability*Translate SMB Team growth strategy into clear plans, processes & KPIs for owners and leadership teams*Optimize intake and lead management to improve conversion rates and protect marketing ROI*Design and document repeatable workflows and SOPs that reduce bottlenecks and errors*Build scorecards and dashboards that give firms real-time visibility into revenue, utilization, and margins*Implement meeting rhythms, accountability, and role clarity so the team runs on systems—not heroics

Education

• Old Dominion University

  BSc in Political Science

Skills

• Leadership Development
• Executive Coaching
• Entrepreneurship
• Team Building
• Strategy
• Coaching
• Leadership
• Training
• Business Planning
• Strategic Planning
• Business Coaching
• Marketing Strategy
• Management
• Public Speaking
• Sales
• Strategic Partnerships
• Business Development
• Emotional Intelligence
• Negotiation
• Executive Development
• Personal Development
• Management Consulting
• New Business Development
• Nonprofits
• Organizational Development
• Time Management
• Workshop Facilitation
• Executive Management
• Social Networking
• Fundraising
• Motivational Speaking
• Change Management
• Nlp
• Team Leadership
• Management Development
• Small Business
• Start-Ups
• Business Strategy