Sherita Scott

About Sherita Scott

I am a strategic retail and growth executive with over 21 years of experience leading multi-billion-dollar categories, most recently owning enterprise Health & Beauty Care strategy.I specialize in scaling brands, driving profitable growth, and translating shopper insights into executable go-to-market strategies. Trusted partner to national and emerging CPG brands, leading high-stakes negotiations, joint business planning, and portfolio growth.

Experience

1. Health & Beauty Care Category Manager

   Kroger

   Aug 2015 — Present

   Maintain a high level of knowledge of market trends, customer needs, customer lifestyles and competitive activity within categories of responsibility.• Develop category plans based on market trends and competitive activity that support the company and department business strategy. • Develop sales plan that includes promotional, display and special seasonal programs.• Negotiate favorable programs and costs while developing and maintaining strategic alliances with manufacturers.• Create and/or update plan-o-grams for categories of responsibility according to designated review schedule. • Partner with Marketing Manager to develop and manage the Corporate Brand strategy and product selection.• Visit divisional store sites to ensure program execution for categories of responsibility.

Education

• Northern Kentucky University

  Master of Science (MS), Executive Leadership & Orgainizational Change

  2015 — 2017

• Northern Kentucky University

  BA, Organizational Communication

  2000 — 2006