Sheri Richardson
AdventHealth Executive Director of Marketing | Brand Strategy | Immersive Experience | Volume-driving | Data-Driven | Omni-channel
- Role
- Executive Director of Experiential Marketing Strategy and New Product Innovation at AdventHealth
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Sheri Richardson
A transformational marketing leader with 30 years of experience and a sustained track record of creating and executing innovative, multi-channel campaigns resulting in market share growth. Specializes in a data-driven, consumer-centric approach with a proven skillset in launching and scaling new product lines and driving volume. Passionate about innovative tactics and technology, data and analytics, outside-the-box creativity, and team development. Facilitates a culture of yes and always pushes the envelope to discover the newest and most impactful ways to reach consumers. Develops and inspires teams to deliver on business objectives while empowering them to achieve their highest potential. Background spans from physicians to rock stars in multiple sectors including health care, entertainment, retail, consumer goods, agriculture, and non-profit. Recognized as the Top Hospital Marketer in 2021 and recipient of numerous creative and advertising awards. Currently, leads consumer marketing and strategy for AdventHealth across 9 states focused on retail health services.
Experience
Executive Director of Experiential Marketing Strategy and New Product Innovation
Apr 2025 — Present · Orlando, FL, US
Launched a new team to reimagine how AdventHealth connects with consumers and creates meaningful connections in the community
Education
University of South Florida
Bachelor of Arts, Mass Communications / Journalism
1987 — 1991
Skills
- Sponsorship
- Social Media
- SEO
- Communications
- Press Releases
- Promotions
- Marketing Communications
- Integrated Marketing
- New Media
- Strategic Partnerships
- Event Planning
- Events
- Direct Mail
- Marketing
- Publicity
- Social Networking
- Social Media Marketing
- Copywriting
- Brand Management
- Marketing Strategy
- Email Marketing
- Spokesperson
- Event Management
- Television
- Public Relations
- Trade Shows
- Media Relations
- Strategic Planning
- Advertising
- Public Speaking
- Writing
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