Sheri Reed

About Sheri Reed

More than a decade\'s experience leading editorial teams in the creation of original content across verticals under tight deadlines — overseeing the process from planning and ideation to publishing and distribution. • Passion and ability for constantly using both data and fresh creative approaches to content to strategically grow users and engagement. • Strong working knowledge of best practices using digital distribution channels (SEO, social, e-mail). • Proficiency using Google Analytics and other digital analytics and social media management tools to plan, manage, and grow content strategy. • Highly organized, fastidious champion for efficiency in workflow processes and systems with strong project management skills. • Experience managing a team of staff editors and writers, as well as freelancers, to develop creative, timely, traffic-driving daily content. • Adept at forming and maintaining a professional network of writers, bloggers, publicists, photographers, etc. and recruiting from this pool when objectives align. • Strong creative vision and personal passion for producing compelling stories. • Experience overseeing editorial calendars, monthly budgets, style and photo guidelines, branded content for advertisers, and other larger long-term projects, as well as ideating and scripting visual/video content. • Pretty darn decent photographer.

Experience

1. Sr Manager, Editor

   Care.com

   Apr 2023 — Present · Austin, TX, US

Education

• Mills College

  MFA, Creative Writing

• California State University-Sacramento

  BA, English