Sheri R. Collins

About Sheri R. Collins

Whether in sales, marketing, or communications, I have advised executive leadership and guided enterprise-level strategies that strengthen reputation, expand audiences, and translate complex issues into clear public understanding.My leadership spans narrative strategy, multi-channel engagement, digital expansion, and large-scale public events. I bring strategic discipline, entrepreneurial leadership, and collaborative partnership to marketing and communications performance, grounded in a commitment to equity-centered, nonpartisan public engagement. My approach integrates vision, storytelling, and data to deliver communications that inform, mobilize, and endure.I am especially committed to advancing civic participation, strengthening informed public discourse, and ensuring organizations communicate with integrity, clarity, and accountability. I believe trust is built not only through what organizations say, but through how they listen, engage, and create pathways for people to participate and belong.At the highest level, strategic marketing and communication are not about visibility alone, they shape understanding, strengthen trust, and enable organizations and communities to move forward with clarity, purpose, and unmistakable style.

Experience

1. Director, Sales & Marketing, Shark Speakers

   The Shark Group

   Aug 2020 — Present · Detroit, MI, US

   Promoted to lead brand marketing and strategic communications for a high-visibility portfolio of thought leaders, directing narrative strategy, audience growth, and resource development. Designed and implemented integrated, multi-channel communications frameworks that expanded international reach, strengthened public trust and leadership credibility, generated media coverage, and stakeholder engagement- Drove sustained, growth by exceeding performance goals through strategic outreach, partnership development, and stakeholder engagement- Served as a public-facing spokesperson and content leader, authoring featured thought leadership and producing public events, including a New York Times bestselling book launch, which expanded earned media reach, drove large-scale audience engagement, and strengthened public credibility- Executive producer of “Game Changer Conversations” with prominent entrepreneurs and public figures at Black Entrepreneurs Day, a nationally recognized civic and economic equity platform, reaching tens of millions of viewers, winning 4 Webby Awards for social impact and storytelling excellence.

Education

• University of Michigan - Stephen M. Ross School of Business

  Executive Education, Strategic Sales Management

  2003 — 2004

• Achieve Global Professional Training

  Certificate, Professional Sales Coaching

  2003 — 2003

• DigitalMarketer by Ryan Deiss

  Digital Marketing Mastery

  2020

• Grove Consultants International

  Certificate, Strategic Visioning

  2004 — 2004

• University of Phoenix

  MBA, Strategic Marketing and Management

  2003 — 2005

• Michigan State University

  Bachelor of Science - BS, Public Affairs Management

• Cass Tech High

  Diploma, chemical-biological curriculum

• HarvardX

  Rhetoric: The Art of Persuasive Writing and Public Speaking

  2020

Skills

• Marketing Communications
• Facebook
• Social Media Marketing
• Marketing Strategy
• Social Media
• Public Relations
• Media Relations
• Online Advertising
• Brand Development
• Social Networking
• Strategic Communications
• Copywriting
• Advertising
• Blogging
• Creative Direction
• Marketing