Sherilyn K. Smith
20+ Years as an Award Winning Experiential Producer, Experience Curator, Loyalty Marketing, Strategic Brand Curator, Cross Functional Team Collaborator, Adjunct Professor & Speaker
- Role
- Senior Experiential Producer at VML
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Sherilyn K. Smith
Sherilyn K. Smith s••••••••@mac.com \"be the best YOU!\" Smith is an advocate for Loving Yourself, First.find the drive for YOU and develop those elements that will drive you into being the best person you can be personally and professionally. Smith was a photographer for several minority-owned publications and she also freelanced for national publications such as the National Geographic Magazine and covered the NBA (National Basketball Association) for The Dallas Weekly for over ten years. Capturing light.was just the beginning. Her creativity shifted from photography to full service events.galas, luncheons, state fairs, trade shows, tours, art exhibits, Broadway productions, public/private parties, VIP events, weddings, community outreach, launches, conventions, meetings, concerts, fundraisers and so much more.Smith has produced and/or assisted with activations/events from 10 attendees to over attendees. Bringing brands to life, curating experiences, maximizing the moments and ideating with innovation.is what drives Sherilyn. Everything is an EXPERIENCE!
Experience
Senior Experiential Producer
Aug 2016 — Present · New York, NY, US
Sherilyn is a Global Experiential Producer, Partnership Strategist, Marketing and Branding professional with 30+ years of leading brands (General Motors, CVS Health, Pfizer, American Airlines, Coca-Cola, Pernod Ricard, Professional Athletes (NBA & NFL), Nestle) in producing their experiential activations from ideation to execution with measurable post reports.Primary responsibilities include, but are not limited to experience ideation, strategy development, global/local influence, talent partnerships, manage budget, maximize brand identity, curate consumer experience, develop programs and tours, develop & lead event production team, achieve goals/objectives and foster a positive work environment.
Education
Dallas Baptist University
BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
The Tuck School of Business at Dartmouth
Tuck Executive Education Program
2014 — 2014
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