Sherief Salem
VP, Digital Strategy and Experience Transformation @Bounteous
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WORK HISTORY
VP, Digital Strategy and Experience Transformation @Bounteous
Toronto, ON, CA
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EDUCATION
Ryerson University
Bachelor of Commerce, Information Technology Management
Concordia University
Post Graduate Certificate, Digital Marketing
SKILLS
ABOUT SHERIEF SALEM
I\'m a digital transformation leader who thrives at the intersection of strategy, technology, and organizational change. My background blends the discipline of consulting, the creativity of experience design, and the pragmatism of successful execution.Over the past 15+ years, I’ve led large-scale transformations across industries—from health and consumer to technology and dining—helping organizations modernize how they work, sell, and serve. Whether it\'s guiding a global brand through a digital-first reinvention or redesigning a sales model powered by automation, I focus on making strategy real and outcomes measurable.Today, AI is reshaping what transformation looks like—and I\'m deeply engaged in helping businesses move from exploration to meaningful adoption. Not hype-driven experiments, but purpose-built applications of AI that improve decision-making, speed, and customer impact. I believe AI is not just a tool but a capability—one that, when combined with the right vision and execution, can unlock entirely new ways of delivering value.My approach is simple: clarity over complexity, action over abstraction, and leaning education to power delivery.
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