Sheridan Gary

About Sheridan Gary

TL:DR: An overall Bad A$$ A scrappy Project manager, I have a proven track record of driving business growth through email marketing, product roadmap development, and data analysis. With my expertise, I achieved a 20% increase in email engagement and a 25% increase in customer conversion through targeted campaigns and UX optimization. My skills in collaborating with stakeholders, measuring program efficacy, and offering strategic recommendations have helped in achieving the desired results. I am proficient in market research and data analysis using both qualitative and quantitative methods. My passion for improving customer experience has resulted in a 15% increase in customer satisfaction, and I am adept at building brand image and client digital profiles through social media management, which has increased social media reach by 25%. I have hands-on experience in executing SEO processes and UX methods to enhance customer conversion, engagement, and experiences. My obsession with being the Voice of the Customer has enabled me to analyze data organically and curate Go-To-Market plans for new products. I have strong project management, organization, and time management skills. I have an excellent understanding of integrated marketing, email marketing, web content development, web analytics, SEO optimization, Salesforce Marketing Cloud, digital marketing, UX/web design, and market research. In my former role as an Independent Consultant – Brand Development, I developed content for blogs and social media campaigns that resulted in a 25% increase in organic traffic and a 15% increase in social media engagements. Implementing SEO strategies by performing keyword analysis and preparing metatag descriptions, resulted in a 50% increase in search engine visibility. I have a Google Project Management Professional Certificate and founded and managed an e-commerce retail business, EmbraceDesires.com, for 15 years. Through my efforts, I successfully launched and managed the business, overseeing all aspects of operations, including inventory management, customer service, marketing, and financial analysis. I conducted market research, negotiated favorable terms with suppliers and vendors, and built strong relationships with customers through personalized communication and responsive service. Overall, my detail-oriented approach, coupled with my extensive experience in marketing and data analysis, has enabled me to achieve success in my career.

Experience

1. Crm Campaign Manager

   PDI Technologies

   Jan 2022 — Present · Dallas-Fort Worth, TX, US

   Orchestrate team schedules and priorities, ensuring timely delivery of projects with a 99% on-time completion rate. Execute email marketing campaigns, conducting resource planning, testing, and deployment that resulted in an average open rate of 25% and a click-through rate of 15%. Leverage automation tools to employ B2C marketing schemes that increased customer retention by 25%. Monitor and analyze performance of campaigns across communication streams by developing reporting dashboards that provided actionable insights for future optimization. Scrutinize customer touchpoints and forge ad-hoc email/push communications that results in a 30% increase in customer satisfaction. Manage projects with $1M+ yearly budgets in a fast-paced high-volume collaborative environment with many concurrent projects and tight deadlines. Maintain ownership of the scheduling and execution of loyalty email/push campaigns, including resource planning, development, testing, and deployment Successfully manage multiple priorities and projects, both independently and within a team environment, while consistently delivering against project milestones and deadlines. Manage the execution of multi-touchpoint and ad hoc email/push communications, and collaboration with stakeholders across multiple departments for high-profile projects and partnerships. Implement outbound marketing programs and establish analytics and tracking methodologies into all outgoing communication streams and create reporting dashboards and performance summaries

Education

• University of North Texas

  Digital Communication and Media/Multimedia

  2019 — 2021

• University of North Texas

  Bachelor of Applied Science - BASc, Marketing

  2019 — 2021

• New York University

  Liberal Arts

  2003 — 2004

• Coursera

  Certificate, Project Management

  2023

• Kingsborough Community College

  Associate of Arts and Sciences (A.A.S.), Marketing