Sheri Peterson
Founder & CEO @Pivotal Media
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WORK HISTORY
Founder & CEO @Pivotal Media
Orlando, FL, US
Founded Caldwell Group/Pivotal Media in 2003 as a private, innovative, full-service company specializing in travel, healthcare, entertainment, and tourism, including several high-profile clients such as Universal Beijing and Singapore Tourism Board. Grew the agency from a one-person startup to a team of 18 people in 2 years, managing accounts with budgets ranging from $1M-$50M. Lead the development and execution of integrated marketing efforts and brand evolution, including digital and high-reach media and website development. Navigate complex marketing challenges by strategically advising top-level decision-makers and stakeholders regarding product innovation, segmentation, pricing strategy, marketing automation, branding, content marketing, and guest experience optimization, maximizing ROMi. Guide brand evolution and maximized ROI through data analytics for all media and creative testing efforts. Identify growth opportunities for new product and service development.
EDUCATION
University of Central Florida
BA, Communications/Marketing
ABOUT SHERI PETERSON
With over 35 years of experience in various industries, I am a strategic marketing leader who has delivered exceptional results for global brands in the media and entertainment sector. I have a proven track record of developing and implementing successful marketing strategies that drove revenue growth and profitability for numerous national and international clients and brands, including Universal Orlando and Beijing, Dr. Phillips Center, and Nassau Paradise Island.As the Vice President of Marketing at Dr. Phillips Center for the Performing Arts, I was accountable for overseeing the marketing strategies for the brand, show, and institutional products and programs. I led a team of talented marketing professionals and contributed to the development and execution of the organization\'s overall strategic plan. I advised on product innovation, segmentation, pricing strategy, marketing automation, and branding, creating impactful and engaging experiences that connect audiences with live entertainment and culture.
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