Shereka Vaden

About Shereka Vaden

I build revenue engines and develop self-sufficient, high-performing sales reps.Since 2019, I’ve led inside sales teams responsible for $3.1M+ in revenue generation, including $577,373.50 in 20•••09% to goal) while closing 1,200+ deals.My focus is building KPI-driven systems that create predictable pipeline, disciplined execution, and scalable performance. I believe strong cultures are built on clarity, clear standards, accountability, and consistent coaching that enables reps to operate independently at a high level.The result is durable performance, not short-term spikes.Leadership impact:• Developed 7 President’s Club performers• Promoted 4 Tier 8 (highest-level) sellers• Promoted 1 rep into sales management• Only individual in company history to earn President’s Club as both rep and managerI’m driven by building teams where high standards, ownership, and collaboration coexist because sustainable growth requires both performance and trust.

Experience

1. Senior Sales Manager Tier 3

   Townsquare Interactive

   Aug 2019 — Present

   Lead inside sales performance and revenue execution across a 10–14 person sales team, driving sustained year-over-year growth and organizational development.Annual Performance• 2019 – to goal• 2020 – 96% to goal• 2021 – 108% to goal• 2022 – 106% to goal• 2023 – 108% to goal• 2024 – 114% to goal• 2025 – 109% to goal• $3.1M+ cumulative revenue generated since 2019Talent & Organizational Impact• Developed three separate #1 overall sales reps in the company (2021–2022, 2023, 2025)• Developed 7 President’s Club performers• Promoted 4 Tier 8 sellers and 1 rep into sales management• President’s Club Winner (2019–2025)• People’s Choice Award – Motivator of the Year (2019), recognized for top-tier leadership and coachingOperational Leadership• Establish KPI standards across prospecting activity, pipeline generation, hold rate, and close rate• Develop and coach reps on outbound prospecting strategy and sales demo execution• Implement structured coaching and accountability systems that drive predictable results• Build self-sufficient, high-performing reps through clear standards and consistent leadership

Education

• Radford University

  Bachelor of Science (BS), Athletic Training/Trainer

  2009 — 2014

Skills

• Sports
• Leadership
• Marketing Communications
• Athletic Training
• Account Management
• Social Media
• Social Media Marketing
• Teaching
• Time Management
• Communication
• Public Speaking
• Wellness
• Management
• Advertising
• Powerpoint
• Microsoft Excel
• Marketing Strategy
• Marketing
• Microsoft Word
• Team Leadership
• Critical Thinking
• Customer Service
• Customer Satisfaction
• Training
• Cpr Certified
• Teamwork
• Microsoft Office
• Sales