Sheree Peterson

About Sheree Peterson

I am a dynamic leader who helps organizations transform and grow through purpose-driven strategy, planning and action. My demonstrated ability to navigate rapid change, creatively solve problems and collaborate with cross-sector stakeholders drives brands and business forward.I have broad industry experience across health, retail, consumer electronics, consumer packaged goods and non-profit sector, with extensive expertise in brand and marketing. Data and insights are the groundwork for my proven track record of advancing business performance, brand equity and customer loyalty. Passionate about my team\'s success, I am an effective communicator and brand storyteller with executive presence - genuinely curious, future-oriented and forever optimistic.If you’d like to know more about me or my professional journey, let’s connect! s••••••••@gmail.com.CAREER HIGHLIGHTS• Developed purpose, positioning, visual and voice identity systems, and brand guidelines for a Fortune 5 health company, driving global brand adoption• Defined brand strategy and governance achieving record awareness among health system buyers• Led integrated positioning and GTM campaigns, resulting in a significant increase in awareness and perception with target audience• Reduced operational expenses by building and overseeing an in-house agency, significantly improving cost efficiency and profitability with paid and owned media campaigns• Developed strategy and design direction for shop-in-shop brand experiences and expansion, lifting traffic and sales chain-wideCORE COMPETENCIES• Brand Strategy & Identity: Expertise in brand architecture, positioning, messaging, visual and voice identity systems, and sonic branding• Brand Governance & Training: Develop and enforce brand guidelines, ensuring consistency through governance and training• Marketing Leadership: Lead consumer, DTC, and B2B strategic campaigns with optimized omnichannel and multichannel planning and execution• Audience Insights & Analytics: Define target audiences, develop actionable insights, and optimize reporting, data analytics, and campaigns• Financial & Operational Management: Oversee budgets, forecasting, marketing P&L, and in-house agency operations to improve efficiency and cost control• Transformation Leadership: Direct brand transitions during merger and acquisitions and lead large-scale organizational transformationsStrengthsFinder Top 10: Input, Positivity, Connectedness, Strategic, Ideation, Woo, Learner, Futuristic, Adaptability, CommunicationMyers-Briggs: ENFP (Campaigner)

Experience

1. VP, Brand Strategy

   Teladoc Health

   Sep 2025 — Present

Education

• University of Nebraska-Lincoln

  Bachelor of Journalism, Advertising

  1993 — 1997

• Senshu University

  International Marketing | Culture

  1996

• NEXT MBA

  Executive Director Course Certificate

Skills

• Digital Marketing
• Advertising
• Customer Insight
• Integrated Marketing
• Interactive Marketing
• Account Management
• Brand Management
• Packaging
• Marketing Strategy
• Brand Architecture
• Creative Direction
• Direct Mail
• Brand Development
• Creative Strategy
• Digital Strategy
• Marketing Communications