Shereen Cohen Kheradyar
Creative Strategist - Creative Director - Filmmaker
- Role
- Creative Strategist at Mas
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Shereen Cohen Kheradyar
Hi, I’m Shereen Cohen Kheradyar—a multidisciplinary creative working at the intersection of storytelling, culture, and strategy.I’m a first-generation Iranian-American Jew, born and raised in Los Angeles and now based in Brooklyn. With a degree in Film/TV Production and Entrepreneurship from Boston University, I blend creative strategy and direction to build work that’s bold, thoughtful, and visually compelling. My love for music, fashion, and film shapes my lens, while my cultural roots fuel the stories I’m most passionate about telling.I’m currently a Creative Strategist at MAS, an experiential marketing agency, where I develop strategy for brand activations, RFP responses, and campaign concepts for major tech and consumer brands.Beyond my day job, I’m the Event Director for Havurah, a NYC-based nonprofit arts organization for young Jewish creatives.
Experience
Creative Strategist
Jun 2025 — Present
Develop creative strategy for experiential marketing campaigns across major tech and consumer brands-Craft audience personas, competitive research, and strategic frameworks for RFPs and live activations. Manage projects from research and strategic positioning through creative brief development and client pitches.
Education
Boston University
Film/Video Production and Entrepreneurship
2019 — 2022
Boston University
Bachelor's degree, Cinematography and Film/Video Production + Entrepreneurship
Santa Monica College
Cinematography and Film/Video Production
2018 — 2019
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