Shereen Dindar

WORK HISTORY

EDUCATION

SKILLS

ABOUT SHEREEN DINDAR

A seasoned content designer and UX strategist with 10 years of experience in digital product writing, user research and information architecture. I bring expertise in leading the content design process from early concept to launch for mobile and web experiences. Experience in finance, telecom, retail, and most recently, cyber security. Book a chat with me:https://calendly.com/sdindar2/coffeechat EXPERTISEContent Strategy & UX Writing (app & web)Information Architecture & TaxonomyUsability Testing & User ResearchAccessibility & InclusionJourney Mapping & WireframingContent Optimization & SEOCoaching & MentoringTools: Figma, JIRA, Confluence, Miro, Content Management SystemsMy career has been focused on developing end-to-end product content strategies for apps and websites that are not only accessible and inclusive, but align with brand voice and enhance user engagement. I have led the implementation of consistent content across multiple product lines and initiated company-wide UX guidelines and frameworks. User research has been the cornerstone of my approach, ensuring that every decision is data-driven, not based on hunches or feelings. I carry a deep understanding of how words impact users as they make their way through digital journeys. While user needs should always be the top priority, there will inevitably be conflicting business needs. My mission is to harmonize content with business needs, fostering a culture of excellence and innovation within any organization.If you have any questions about my experience, I welcome the opportunity to chat.