Sheraz Farooqi
Paid Marketing Strategist | ex-McKinsey | Voting Member, Critics Choice Association | M.S. Columbia University
- Role
- Paid Social Supervisor at Horizon Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sheraz Farooqi
Sheraz Farooqi is a Digital Marketer and Paid Media Strategist. Most recently, Sheraz played a pivotal role on McKinsey & Company\'s Brand Marketing team as a Senior Paid Media Strategist.Previously, Sheraz was a reporter and journalist, with bylines at CNN, Forbes, Newsweek, and The Hollywood Reporter. As a entrepreneurial hobby, Sheraz leads the Cinema Debate podcast with over 400K subscribers and is a film critic for the Critics Choice Association and Rotten Tomatoes. He has been seen on air on NewsNation, BBC Radio and AJ+.Sheraz graduated with his master\'s degree from Columbia University with a concentration in Journalism.
Experience
Paid Social Supervisor
Jul 2025 — Present · New York, NY, US
Lead strategic paid media marketing development for Blue Chip B2B and B2C clients. Responsibilities include: • Own creation and development of media plans, objectives and strategy decks, and other related functions• Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations• QA all marketing copy and creatives for clients, ensuring brand voice and identity is consistent across campaigns.• Integrate data into overall planning process, incorporating research and analytics into recommendations.• Lead campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign.• Clients covered: B2B Enterprise, Security, Entertainment, Healthcare, and Hospitality
Education
Garden School NYC
High School Diploma, High School
2009 — 2012
Columbia University
Master of Science - MS, Journalism
2020 — 2022
Baruch College
Bachelor's degree, Economics and Finance
2012 — 2016
Skills
- Microsoft Excel
- Powerpoint
- Quickbooks
- Microsoft Word
- Microsoft Office
- Bookkeeping
- Research
- Customer Service
- Data Analysis
- Data Entry
- Accounting Research
- Organization
- Financial Software
- Marketing
- Financial Statements
- Accounting
- Leadership
- Social Media
- Financial Analysis
- Social Media Marketing
- Finance
- Public Speaking
- Teamwork
- Public Relations
- Social Networking
- Financial Reporting
- Financial Advisory
- Financial Services
- Economic Data Analysis
- Marketing Strategy
- Online Marketing
- Product Marketing
- Financial Markets
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