Shera Balgobin Maki

About Shera Balgobin Maki

I lead teams that use communications strategically to build brands and fuel high-growth businesses. A dedicated team builder, collaborative change agent and creative storyteller, I have spent the last 15+ years creating memorable brand experiences for both iconic and startup brands in healthcare and consumer packaged goods (CPG).After launching my career marketing household names in CPG, I pivoted to health care to do the purpose-driven work of helping patients get better care. I am passionate about elevating marketing and communications in the healthcare space and have seen the industry from multiple perspectives including payer, provider and medical device.A strategic partner and trusted advisor to business leaders, I craft narratives and architect campaigns that evolve perceptions and drive action. Accomplishments:*Generated unprecedented levels of social media for Boston Scientific among HCPs by helping deliver an unexpected thank you message at a medical conference.*Advised and coached healthcare CEOs and executives on corporate communications, media interviews, change management and internal communications.*Transformed a global marketing communications team at 3M for a $1.4B business into strategic business partners who use insights and content analytics to enable data-driven decision-making.*Converted run-of-the-mill stethoscope product marketing for medical students into an opportunity to recognize the importance of their calling during the pandemic.*Crafted a compelling narrative positioning a UnitedHealth Group start-up as a healthcare disruptor, generating national awareness for a hyperlocal brand.*Modernized the iconic yet aging Pillsbury Bake-Off Contest by reimagining the event and marketing for a younger audience, increasing millennial participation to a 65-year high.Expertise: Strategic Communications, Integrated Marketing, Public Relations, Internal and External Communications, Brand Strategy, Brand Activation, Social Media, Digital Marketing, E-commerce, Content Strategy, Content Analytics, Writing & Editing, Public Speaking, Project Management, Budgets, Team Leadership, Developing People, Marketing Campaigns, Marketing Communications, Strategic Planning, Product MarketingAsk me about:• How to build purpose-driven brands• Telling stories that steal the spotlight• Inspiring employees and agency partners to deliver their best work• Developing marketing campaigns that get results• Why the “how” matters just as much as the “what”

Experience

1. Integrated Communications Director

   Medtronic

   Aug 2025 — Present

Education

• Northwestern University

  Master’s Degree

• Northwestern University

  Bachelor’s Degree

Skills

• Partnerships
• Social Media Marketing
• Brand Management
• Cross-Functional Team Leadership
• Content Strategy
• Marketing Strategy
• Marketing Communications
• Strategic Communications
• Digital Marketing
• Marketing
• Integrated Marketing
• Consumer Products
• Leadership
• Event Management
• Social Media
• Content Marketing
• Cause Marketing
• Project Management
• Management
• Public Relations
• Internal Communications