Sher Khan
Assistant Marketing & Communication Manager | Expert in Regional Marketing, Campaign Strategy, & Footfall Generation 🚀
- Role
- Assistant Marketing Manager at Aditya Birla Group
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Sher Khan
Experienced Marketing & Communication Leader | 12+ Years in Retail & Brand Strategy…
Experience
Assistant Marketing Manager
Jan 2022 — Present · Lucknow, IN
Designed marketing plans specific to each region by analyzing consumer behavior and aligning them with national brand objectives. Focused efforts for Pantaloons on markets in Uttar Pradesh, Rajasthan, and Delhi- Rolled out fully integrated ATL (radio, print, outdoor ads) and BTL (on-ground activations, in-store promos, partnerships) campaigns to increase foot traffic and brand awareness- Led multiple product and store launch campaigns, building strategic GTM plans that captured audience attention and drove traffic- Managed end-to-end execution of 360° campaigns for new store openings—from teaser launches and buzz-building activities to grand openings and follow-up promotions- Supervised a team of marketing and sales executives, guiding them through campaign execution and goal achievement. Worked closely with internal teams including operations, visual merchandising, and communications- Built and maintained strong relationships with vendors for printing, fabrication, and activation services- Regularly monitored Net Promoter Score (NPS), analyzed customer sentiment, and initiated action plans to turn negative experiences into positive ones.
Education
University of Lucknow
Bachelor of Arts - BA, English Language and Literature, General
2006
Babasaheb Bhimrao Ambedkar University (BBAU), Lucknow
Master of Business Administration - MBA, Advertising
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