Margaret Shepard
Brand Strategy & Storytelling | Healthcare Brand Strategist | Leading Enterprise Brand Strategy & Partnerships
- Role
- Senior Brand Specialist at Mayo Clinic
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Margaret Shepard
At Mayo Clinic, I lead strategic brand initiatives that elevate Mayo Clinic\'s global reputation for medical excellence and innovation. My work focuses on aligning brand strategy with business goals across a range of high-impact areas.Key accomplishments include- Produced and developed the \"Tomorrow\'s Cure\" podcast, showcasing Mayo Clinic’s pioneering research, clinical innovation, and the future of medicine to global audiences- Advised international members of the Mayo Clinic Care Network on brand alignment and strategy, ensuring consistency and integrity across diverse markets- Helped reshape Mayo Clinic’s approach to its sponsorship portfolio, bringing greater strategic alignment, audience relevance, and brand value to key partnerships- Collaborated cross-functionally with clinical, research, and administrative stakeholders to guide messaging, identity, and positioning across enterprise initiatives- Championed cohesive storytelling across digital, experiential, and traditional media to reinforce Mayo Clinic’s leadership in healthcare worldwide.Specialties: Content Strategy, Digital Marketing, Strategy, Brand Management, Project Management
Experience
Senior Brand Specialist
Nov 2019 — Present · Rochester, MN, US
Education
North Dakota State University
Master's of Mass Communications, Social Media, Health Care
2011 — 2013
University of Westminster
Study Abroad
2009 — 2009
Drake University
Bachelor's of Arts Journalism and Mass Communications, Public Relations, Music
2007 — 2011
Skills
- Marketing Communications
- Marketing
- New Media
- Quantitative Analytics
- Pc
- Constant Contact
- Microsoft Office
- Adobe Creative Suite
- Spss
- Public Affairs
- Email Newsletter Design
- Nonprofits
- Mac Os
- Quantitative Research
- Social Media Marketing
- Public Relations
- Editing
- Project Coordination
- Media Relations
- Wordpress
- Social Media Monitoring
- Publicity
- Social Networking
- Final Cut Pro
- Violin
- Social Media
- Digital Marketing
- Research
- Newsletters
- Sprinklr Social Media Management System
- Strategic Communications
- Community Management
- Crisis Communications
- Blog Writing
- Organizational Communication
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